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A blog dedicated to custom commercial signage, vehicle wraps and graphics, and business signs of all kinds!

Amp Up Your Space with Custom Environmental Graphic Design

Posted on October 18, 2019 | Posted by Kris Williamson

We regularly work with talented designers who use custom environmental graphic design to create memorable, engaging spaces for their clients. They consider more than just the walls of a facility. They design with other elements in mind, such as the building’s architecture, interior design, landscaping and more. The goal is to create more than just a branded environment. It’s to create an “experience.” 

Custom environmental graphic design elements for Farmers State Bank fabricated and installed by 12-Point SignWorks. We worked with national design firm, NewGround, to fabricate and install these vibrant branded elements for Farmers State Bank in Iowa.

Environmental graphic design refers to the use of graphic elements to engage people within a space. So what exactly does that mean for your business? It means you will get more customer satisfaction and retention when you create an environment that’s easier to navigate, more informative and leaves a lasting impression.

Custom wayfinding signage for Harpeth Community Church by 12-Point SignWorks in Franklin, TN. Wayfinding signage like this is an important part of any well-planned facility.

You can see great examples of environmental graphics when you walk into many larger hotels, popular theme parks, athletic facilities and trendy restaurants. Designers consider every element, including the decor, wall coverings, lighting, signage and more. 

So you might be wondering how we fit in? Our job is to work as a partner with design firms and architects (or we can also provide design services) to fabricate and install branded graphics such as: wall coverings (or printed wall murals), wall displays, window graphics, custom signage, and more. We also provide site surveys to gather preliminary information.

Custom environmental graphics for SF Police Credit Union fabricated and installed by 12-Point SignWorks. These walls were energized with dimensional letters and wall murals to create an attractive, fun vibe. Design by: NewGround

Now that you know more about custom environmental graphic design, let us know when you’re ready to create a unique “experience” for your customers! If you’re an interior designer or architect, we would enjoy the opportunity to partner with you to turn your ideas into reality. And here’s a bonus… we can provide installation services just about anywhere within the US and Canada!

You can reach us at (615) 595-6564 or click on the button below to get your project started. We look forward to working with you!

We’re a sign company and design + build shop in Franklin, TN that strives to create the highest quality custom products and takes time to create great relationships with our customers! We also serve Nashville, Brentwood, Spring Hill, Hendersonville, Mt. Juliet, Lebanon, Smyrna, Dickson, Murfreesboro and Columbia. We can ship our signage products to any address in the U.S. or Canada.

In addition to environmental branding, we also specialize in vehicle advertising wraps, lobby and logo signs, wall murals, window graphics, architectural displays, event signage, trade show displays, and custom projects.

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