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A blog dedicated to custom commercial signage, vehicle wraps and graphics, and business signs of all kinds!

Can Fleet Graphics Really Sell My Products & Services?

Posted on December 15, 2009 | Posted by Murray Johns

Absolutely! Take Rick’s Electrical and Plumbing of Manchester, TN as a prime example. The good folks at Rick’s have entrusted 12-Point SignWorks with the design and installation of their fleet graphics. The bright yellow vans are decorated with bold black graphics and text that clearly scream “Hire Me!” in stark contrast with typical white work vans. At the same time these rolling billboards were put into action for fleet advertising, Rick’s EP engaged in an expensive, 3-month advertising campaign in a local consumer publication that reaches 500,000 households. 

Vinyl lettering and logo for van graphics

The results of the two marketing programs? According to George Keller, General Manager of Rick’s Electrical and Plumbing, the impact of the fleet graphics for generating new business (with only 2 vans at the time) surpassed the leads generation of the consumer publication! And how about the cost comparison between the investment in fleet advertising vs. the print ads?  Vehicle graphics for the first two “bumble bee” vans had a significantly higher ROI with a cost equal to only one-fourth that of the print advertising campaign!

We appreciate George Keller’s kind testimonial on our behalf:

For our project we contacted three prospective vendors to work mock up on our service vehicles, out of the three contacted 12 Point was the ONLY one to respond.
Not only did they respond they worked with us through out the entire process from design to spur of the moment appointment that we requested.
Mike and Murray are excellent examples of how a company should take care of their customers, after we had our first van lettered when we returned to the shop we noticed that there was a graphic that was a little crooked. I called Murray and explained the situation, he responded that they would come to our facility (70 miles one way) and replace the graphic. That Friday Mike came down and replaced the graphic with a new one….that is SUPERIOR customer service in my book.
In closing our company will continue to have 12 Point SignWorks do our future projects because of their quality and customer service from start to finish.


Thank you,
George J Keller III
General Manager
Ricks Electrical & Plumbing


And the current status? We just completed their 3rd van and are in discussions regarding a full wrap for a box truck. Stay tuned!

See other examples of fleet graphics and fleet advertising on our website.

Contact us today! 12-Point SignWorks provides your business with custom car advertising and fleet advertising, vehicle wraps and graphics and car wraps that will communicate your brand and your message to customers.

We provide our services to customers located in Williamson, Davidson, and Maury counties of Tennessee including the cities of Nashville, Brentwood, Franklin, and Spring Hill.

Call us at 615-595-6564. Contact us via email. We are located at 1120 Lakeview Dr, Ste. 900, Franklin, TN 37067.

Get more info on fleet graphics!

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