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A blog dedicated to custom commercial signage, vehicle wraps and graphics, and business signs of all kinds!

Custom directional signs point the way to good food!

Posted on October 12, 2010 | Posted by Murray Johns

Q: "Where can I find a great place to eat in here?" 

A: "Just follow the signs to Giandi's Cafe and Grill!"

Giandi's Cafe and Grill is located in a large commercial building.  In order to increase visibility and awareness for the Cafe, the proprietor asked us to design three directional signs to be placed in strategic locations inside the building.

custom directional signs for restaurantThe building houses an art institute, so there was an inherent "high bar" of design quality to be met.  The Cafe's logo was created using a combination of black and green cut vinyl on the front surface.  To create a subtle backdrop against the gray building walls, the "G" of the logo was printed oversized onto clear vinyl and applied to the back surface of the acrylic.  The final touches were applied by mounting the signs to the walls using 1" diameter brushed aluminum standoffs.

How effective are the signs in generating new traffic for the restaurant? 

This is what the proprietor had to say on Day 1: "The signs look great!  Building management likes them too. If it is any indication - my sales were up today by about 8%.  Don't know if it was the signs or the catfish. :)"

Well, the catfish certainly smelled good while we installed the signs ... how about we split the credit for the increase in sales?  :)

Are you looking to guide traffic your way? Look no further! We enjoy the opportunity to create custom directional signs and commercial indoor logo signs.

Contact us today! 12-Point SignWorks provides custom lobby signs, indoor business signs, and outdoor commercial signs that will communicate your brand and your message to customers.

Created on 06/16/11 at 12:09:01

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