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12-Point SignWorks' Signage Projects Of The Week

12-Point + NewGround = Great Teamwork To Create Stunning, Dimensional Experiential Graphics

Posted on July 20, 2020 | Posted by 12-Point SignWorks

12-Point SignWorks and NewGround are back together once again! Think of this as if Lebron James and Dwayne Wade were back together. ๐Ÿ˜ฌ That may be a stretch in comparison, but it's just as exciting for us! ๐Ÿ˜‚ Let's take a look at how we helped NewGround fabricate and install beautiful and modern experiential graphics for Lamar National Bank in Celina, TX.

If you have been a loyal 12-Point subscriber since 2018, then this is not your first introduction to our partnership with NewGround. For those who are new to our blog articles, NewGround is a St.Louis-based innovative architecture, design, and build firm. 

Last year, NewGround took on the task of serving as the architect and project manager for Lamar National Bank's new location in Celina, TX. While construction was underway, they contacted us to collaborate on adding the personal touches to the bank's interior.

NewGround Team at the Lamar National Bank Groundbreaking in Celina, TX There were all smiles and positive attitudes at the groundbreaking ceremony back in June of 2019. Photo Credit: NewGround 

Our team worked with NewGround's designers to create the production files and to fabricate dimensional and branding graphics for three wall panels and privacy vinyl for the office windows. 

Production Team Installing Graphics for Lamar National Bank in Celina, TX "Say hi to the camera Jeff!" 

The branded environmental graphics - located in the hospitality, community, and transaction areas- followed the same color pattern and custom layout. However, only two included dimensional graphics. 

The hospitality wall consisted of four layers:

  1. A 19" x 42" photo of a water tower in Celina, TX back printed using clear acrylic. 
  2. One 20" x 20" diagonal fabricated metal and one 18" x 31" dotted fabricated metal painted moth gray with a satin finish. 
  3. A 20" x 18" photo of Downtown Celina and a 16" x 24" photo of Celina High School's football team back printed using clear acrylic. 
  4. A 3/8" acrylic graphic painted light blue with an outline of Texas and the name of the city. This layer also included a red vinyl applique star applied on top of the Texas outline. 

The hospitality wall also included three captions (white, vinyl lettering) that describe the significance of the three photos. 

Experiential Graphics for the Hospitality Wall for Lamar National Bank in Celina, TX The color pattern of each wallcovering is dark blue, light blue, gray, and taupe/moth gray. 

Although both walls of the transaction and community area share the same background design, the transaction wall is the main attraction with its striking, dimensional features. 

12-Point Member Installing the Wall Graphics for lamar National Bank in Celina, TX Our production team printed the wall graphics on a high-performance 3M vinyl matched with one of 3M's 8600 Decor series laminates. 

NewGround designed the teller transaction wall to really pop in a big way with the bank's motto (hey, this is in Texas, after all!).  The wallโ€™s design called for 1โ€ and 2โ€ thick dimensional elements on top of the textured wallcovering.  The taupe-colored star and stripes formed the 1โ€ thick layer, and the three lines of text in taupe, light blue and white paint colors were made to be 2โ€ deep. 

Experiential Graphics for Lamar National Bank in Celina, TX The dimensional graphics add a bold and strong appeal to the bank's experiential branding.

To complete the workplace branding, our production team installed privacy vinyl on the exterior of the windows of each office and the conference room. NewGround designed the decorative elements of the privacy vinyl to continue the star and stripe logo theme used in the custom wallcoverings.

Privacy Vinyl for Lamar National Bank in Celina, TX Office Windows We offer multiple, customizable design options for privacy vinyl to comply with different interior moods of office or retail spaces just like we did here for Lamar National Bank.

Office Photography 12-Point SignWorks Installed for the Financial Branding for Lamar National Bank in Celina, TX Our production team also installed photos along the walls of each office room that display significant landmarks or elements of the city of Celina. We think this is an excellent way for the bank to express their gratitude for being a part of the community. 

Our team had a great time working with NewGround once again on another environmental branding project, and we appreciate the opportunity to collaborate with their team. We can't wait for the next one!

12-Point Team Member Enjoying Being in Celina, TX Although the Texas heat was rough, our production team still had a great time exploring the city!

We pride ourselves on being a creative, problem-solving โ€œgo-toโ€ resource for NewGround and our other clients.  In addition to offering services for the fabrication and installation of custom interior branding graphics, we also offer architectural displays, custom "non-standard" projects, and vehicle advertising wraps

Therefore, if your firm or agency could use a hand in creating experiential graphics for an office or retail space, give us a call TODAY at (615) 595-6564 or click on the button below. 

We look forward to hearing from you! 

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