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12-Point SignWorks' Signage Projects Of The Week

A Very 12Point Sequel: The Reveal of Our NewGround Collaboration

Posted on December 15, 2023 | Posted by 12-Point SignWorks

In last week's Project of the Week installment, we gave a teaser of what will likely be the team's favorite project for years to come. We flew out to Maui, HI with our longstanding friends in experiential branding, NewGround, to collaborate on the new headquarters for Maui County Federal Credit Union. This project was a massive undertaking for NewGround as they designed and built the 27,000 sq. ft. facility from scratch. They wanted to focus on space and amenities so all the branches would have somewhere their employees could come together to work and play! In addition to the branding graphics, dimensional wall displays, custom privacy vinyl, and more we worked on together, they also included an internal and external employee lounge, fitness center, and community room for work conferences that is also available for public use. 

Our team fabricated large dimensional logo signage for the wall above the main stairwell that they flush-mounted against the wall. The two-color logo stands out beautifully against the stark white wall. 
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For the corridor to the executive suites, our team constructed a 27.5' x 5' magnetic wall out of thin gauge steel. They then applied a thin layer of custom-printed vinyl with dimensional letters spelling out "Our 'Ohana" and year ranges at the bottom. We then printed out employee pictures on cut vinyl and attached them to magnets so they could set them in the "year range" section to show how long they've been with the credit union. 

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Using full coverage wall graphics of custom-painted acrylic, our team applied the FCU's mission statement to the wall of the incoming customer service call center. 

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This wall features pictures of FCU employee interactions with their community. Maui County FCU wanted to show appreciation for the people responsible for their growth and success.

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In the executive waiting area, we created a history wall that featured photographs and memorable moments from the history of Maui County FCU dating back to the 1930s. 

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Just like in the movies, all good things must come to an end, and so did our collaboration with NewGround in Maui. We always enjoy the experience and look forward to the next time we can create something beautiful for a brand together. If you'd like to update the design around your space, give us a call. We would love to walk you through a free consultation to see what custom signage options could work the most magic for your business. 

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