How do you advertise two of your businesses at the same time? You can always take a page from the restaurant owner of The Southern Steak & Oyster Bar located in downtown Nashville, TN and Saffire located in The Factory, a historic building in Franklin, TN. The owner wanted to advertise The Southern and Saffire at the same time, so he had us install a catering van wrap that showcased both restaurants! We actually did a similar thing a while back for Amerigo and Etch restaurants using window graphics on the back of their shared catering van.

Mike and Rich had to climb all over the place to wrap this huge van!

Although we have a great in-house design team, we also accept designs from outside sources. We were given the design files from The Southern and Saffire and were free to focus on production and installation. The design is different enough to distinguish the two restaurants but works together as well without clashing. The Southern had its logo in white on what appeared to be a leather background, (appropriate considering one of their primary dishes is steak!) and the Saffire logo was designed to look like it had been burned into wood. This combination of leather and wood worked really well because they are both natural textures, but the lightness of the wood and darkness of the leather made the two stand apart—kind of like a black and white cookie.

Here's The Southern's side: rich brown and worked leather texture.

And here's the Saffire side! Thanks to our high resolution printers, that wood grain texture came out really crisp and defined.

Here's the front view. See how the word "catering" crosses the dividing line? That's a great and simple way to show that you are combining the two companies for that purpose.

Installation didn’t take the team very long at all, just about a day and a half! We thought this was a really cool way to advertise more than one restaurant at the same time. Looking to advertise on your company vehicles? Contact the experts at 12-Point SignWorks today and get a free quote!