If you've been following our Project of the Week series, you're likely well aware of our collaborations with NewGround. We've been all over the country with NewGround working on various projects from credit unions and banks to wall murals for a Blue Nile retail store under construction in ATL's Lenox Square. When we work together, our specialty seems to be experiential graphics or spreading cohesive branding throughout a space with mixed media such as wall murals, window graphics, logo signage, and more. Our new project collaboration for Farmers and Merchants Bank in Toledo, OH is no different.
You'll have to come back next week to see everything but to get started, we'll start with how we turned the city of Toledo into art for three different offices in the bank. The 2 x 3 acrylic panels were backprinted with striking city pictures.
The bank's brand colors are represented well throughout this project, as seen in the front vestibule and this floor-to-wall custom graphic. The blue hues tie in nicely with the blues in the city pictures from the office artwork above.
The background for this conference room started as a full coverage custom graphic wall covering. They then applied custom-painted dimensional lettering for the quote to make it really stand out. Our teams made sure to put the bank's brand colors to good use in the experiential design for this Project of the Week. There's still more to see, so be sure to come back next week to see it all!
If you've got a few ideas about updating the visible branding for your business, give us a call! We would love to make it a reality.