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A blog dedicated to custom commercial signage, vehicle wraps and graphics, and business signs of all kinds!

Car wrap advertising: What does it cost per thousand impressions?

Posted on March 16, 2010 | Posted by Murray Johns

When the economy gets tough and budgets are tight, businesses often make the mistake of cutting their advertising budgets when in fact they should be expanding their advertising! If you’re interested in getting more “bang” for your advertising dollar, wrap your company vehicles in eye catching, custom wraps and graphics. 12-Point SignWorks assists businesses with car wraps and vehicle graphics in the Nashville, Brentwood and Franklin area.

Car wrap advertising has a low cost per impression

Using vehicle graphics and fleet advertising will create a rolling billboard seen by thousands of people – your potential customers – every day! Whether it’s parked in front of your business or rolling down the highway, a car wrap, truck wrap, or van wrap will attract the attention of your potential customers more effectively than most other forms of advertising. Vehicle graphics and wraps can be custom designed to wrap just parts of the vehicle or the entire vehicle. Look at the significant cost differerences between various forms of advertising in the chart below!

advertising cost per k impressions 300x163


Car wrap advertising, including vehicle wraps and fleet graphics, is the most cost effective way to get your message across.


Consider the following data from The Traffic Audit Bureau (TAB):

  • 92% of people notice AND READ graphics on wrapped vehicles
  • 75% of consumers develop impressions about a company based on a vehicle wrap
  • 30% of consumers will make a buying decision based upon impressions gained from a wrapped vehicle.

Call us today! 615-595-6564 We’ve wrapped vehicles ranging from a hot dog cart to a 42' tour bus. If you’re looking for Nashville car wrap experts, call us for a free consultation.


We work daily with clients to identify the message and impact they want to have using vehicle graphics and fleet advertising. Your advertising dollars are precious, and we’ll make the best use of your budget to design graphics and wrap elements that will create the most effective advertising you’ve ever had!

Contact us today! 12-Point SignWorks provides your business with custom car advertising and fleet advertising, vehicle wraps and graphics and car wraps that will communicate your brand and your message to customers.

  Click here to request a  free fleet graphic quote

We provide our services to customers located in Williamson, Davidson, and Maury counties of Tennessee including the cities of Nashville, Brentwood, Franklin, and Spring Hill.

Call us at 615-595-6564. Contact us via email. We are located at 1120 Lakeview Dr, Ste. 900, Franklin, TN 37067.

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