Your brand should be a carefully cultivated representation of your company’s identity that is easily recognizable and appealing to customers amidst competitors. It’s not just about the logo or the...
How can you make a splash and catch your customer's eye without breaking the bank? Custom banners and branded signage could be the physical marketing tool your business needs. Exterior signage has a...
Even though everything has gone digital these days, there’s a reason why physical signage is still an essential part of business branding and visibility. Several reasons, actually. Not only is...
Once you’ve elected to use your car, truck, or van as a traveling advertisement for your business, you may think you can check that marketing tool off your list. Although the crux of the job is done...
Color is the first thing we notice in a brand. In fact, color increases brand recognition by up to 80 percent. Think about big brands like Coca-Cola and Pepsi: they wouldn’t be the same without their...
Signs are one of the best opportunities for your brand to capture the attention of a potential customer. Indoor signage is just as important because once you get a customer inside, you want them to...
St. Patrick’s Day is right around the corner, and as the old saying goes, “If you’re lucky enough to be Irish… You’re lucky enough!” We’re proud to announce that 12-Point SignWorks is lucky enough to...
Storefront signs are an essential part of your business’s style and brand. An iconic storefront sign will be the first thing that pops into a shopper’s mind when they imagine your business, so it’s...
Your brand is one of your company’s most important assets. More than just a logo, your brand is the very essence of your business. But what do you do when your company’s brand identity evolves? Or...
“Customer Appreciation Day” shouldn’t be the only day of the year that your company shows appreciation for its customer base. A business thrives because of consistent customer support, especially...
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