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A blog dedicated to custom commercial signage, vehicle wraps and graphics, and business signs of all kinds!

How to Use Physical Branding to Boost Your Brand's Visibility

Posted on February 21, 2024 | Posted by 12-Point SignWorks

Your brand should be a carefully cultivated representation of your company’s identity that is easily recognizable and appealing to customers amidst competitors. It’s not just about the logo or the colors used, but they certainly play their part. Your brand as a whole is made up of several different contributing factors including the logo, your company’s core values, the people within your company, your community, and your target audience.

There are various ways to promote your brand, such as establishing a social media presence and creating a website. However, physical branding is a highly versatile way to boost your brand’s visibility and its reputation in the community as well. Here are a few of our favorite physical branding mediums and how you can use them to boost your brand’s visibility.12PointPhysicalBrandingMain

Logo Signage

There’s a reason why we’re putting logo signage first. More than half of consumers would choose a product based on logo recognition alone, while 60% would avoid a brand altogether if they found the logo “ugly.” Your logo is the most recognizable part of your company, and exterior signage is a big part of making a positive first impression on potential customers. Encourage brand recognition with cohesive and high-quality logo signage inside your business and out.12PointPhysicalBrandingLogoSign

Wall Murals

An advertising mural can elevate brand visibility, encourage community engagement, and even go viral on social media. If you can turn your brand into an Instagrammable work of advertising art for a mural outside your place of business, you could create several marketing opportunities guaranteed to maximize your ROI.

If you're starting a new business, organizing a grand opening event for the mural installation day could be a great opportunity to meet your community. A custom mural provides a backdrop for photographed memories of this day that attendees will share with your business location tagged. An event like this will immediately boost recognition for your brand and build strength in your reputation.12PointPhysicalBrandingWallMural

Advertising Wraps

If you’re looking for a physical branding medium with the biggest reach, vehicle advertising wraps are the way to go. An advertising wrap can reach up to 95% of Americans, generating anywhere from 30,000 to 80,000 impressions per day. If that’s not enough to convince you, the average cost of custom advertising wraps per thousand impressions is just $0.77 making them one of the most cost-effective forms of outdoor advertising.12PointPhysicalBrandingAdvertisingWrap

Window Graphics

One of the simplest ways to add branding and provide business hours and contact information for customers is to add vinyl lettering to the front glass on your entry doors or windows. Window graphics can also be customized using your branding and temporarily applied for holidays or special events.12PointPhysicalBrandingWindowGraphics


Physical branding will always have a way of connecting with the community if you have the right partner. 12Point SignWorks is that partner. When you’re ready to elevate your brand, give us a call. New call-to-action

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