As the year comes to a close, wise companies are already looking at their marketing plans to ramp up sales in 2012 to levels surpassing 2011.  A common rule of thumb is to strategically plan to spend at least 10% of your yearly income projections on marketing and advertising including custom busines signage.  Newer companies should consider investing in the 15%+ range to help get their company established in the market, to bring in sales leads, etc, as as part of their efforts to gain exposure to potential clients.  Here are a few ideas that will help you bring a more visually pleasing, targeted visual awareness to your company or brand.

Vehicle Wraps and Graphics:" For many businesses, a vehicle wrap is one of the most effective elements you can add to your marketing arsenal.  Whether it be a whole fleet of courtesy vehicles or just your personal car parked outside your business, having a mobile billboard driving throughout your chosen market reach is one of the best ways to advertise.  In passing, we survey most of the people who come in requesting wraps why they are choosing the wrap, and the concensus seems to be that everyone they talk to that has invested in vehicle graphics has had an increase in business.  Whether your'e on site at a job, delivering products/services, or traveling across country, your vehicle reaches directly to your intended target by putting your company brand and message in their line of sight.  Best part about vehicle wraps is they are all custom; from partial wraps, half wraps, to full custom coverage wraps, there is a solution out there for everyone.

Window and/or Wall Murals and Graphics:  With the constant evolution of films and vinyl substrates, the applications seem to increase in possibilities as well.  Wrapping a full wall or store front window section is a great way to optimize real estate you pay for every month; wall and window graphics target both clients who are frequent patrons of your establishment as well as new clients who see the marketing message in the graphics.  Adding flair and exposure to your facility helps visually entice your customers, improving your chances to sell and serve your clients' needs.  Perforated window applications offer you a large area to help lure consumers inside and educate potential customers of your services or products without compromising visibility from the inside looking out. Once inside, wall graphics can reinforce your marketing messaging with focused visual and textual content that can also be designed to enhance your space. Window and wall murals, wraps, and graphics offer significant potential to take advantage of large areas of marketing "real estate".

Trade Show Displays and Banners:  January is around the corner, and the 2012 product and service trade shows are all gearing up for a first quarter run at new products.  Having a visually stimulating presence at your industry shows helps connect you with an audience you know is there to view exactly what you have to offer.  So, leave nothing to question in your tradeshow displays and graphics; for many companies, conferences and expositions are significant lead generators, and you want your display systems to clearly communicate your proposition value. This is the most direct to consumer advertising you’re going to find, since most of the attendees are interested in the products and services around which the convention is organized.  Set yourself apart with professional retractable banners, pop-up booth displays, truss system display systems, and/or custom table cloth covers!

Innovation is the key to staying a top of your industry, and advertising your unique service or product is a must to stay ahead and on par with market trends.  Any one of these marketing strategies are a great to improve sales leads, and increase traffic to your business.  Choose the one that best suits you, and execute for some growth in 2012!