Before starting any new car wrap project, we try and tap into our client’s resources and ideas. Most of our clients aren’t always sure what they want, but they know they are interested in a custom vehicle wrap. Sometimes the project turns into a full wrap, but often it might be a creative partial wrap. This case study shows several car wrap design options presented to the client before the final selection.
By having the client review some of the vehicle wrap projects we have done in the past, we try to get a "like / don't like" reaction to help generate ideas that can formulate a direction for the project. When the client can also supply us with some artwork and vectored media (logo, contact info, brand colors), this helps the vehicle wrap design process move along more quickly, because these are basic building blocks we can begin to use for mocking up the design.
Our car wrap designers also have the knowledge of actual vehicle wrap installation - an invaluable combination for creating a functional design that flows with the vehicle lines. Clients and designers alike must keep in mind that creating a design for a 3D object is VERY different than a design for a two dimensional web or print project. A vehicle has curves and contours, areas that wrap around to meet other sides, and overlapping graphics and information. It's actually quite a challenge to both design in 2D, print in 2D, yet think about and actually install the vehicle wrap in 3D! This is a difficult yet necessary process to create a fun, useable, and applicable design that creates effective mobile advertising and fleet graphics.
Most companies have their own branding and message. This message needs to be reflected on their vehicles along with what they do - the products and/or services a company offers - as well as their primary contact info. As the design elements coming together, seeing the mockup of the car wrap design helps the client visualize what the final product will look like and help them decide on logo placement, colors, etc. We have templates for most models of vehicles, and this allows us to layout the design from a side view, aerial view, rear, and front views. Multiple revisions can be made during the design study process, with communication between client and designers become more prevalent.
Remember to budget your project accordingly and be careful in the number of change revisions you request - graphic design as a service is not free! We recommend that our clients begin with a design study to develop a car wrap design concept including up to 2 design revisions. Once the design is set and approved, we move on to the production and installation stages, where the print and installation pricing is discussed as a separate item.
Contact us to design your next vehicle wrap!