Technology these days is reaching new heights.  With the advancement of RFID systems, and QR codes, and smart phones, it was only a matter of time until the ability to read UPC’s and bar codes became common place.  With the development of QR codes however, marketing and target reach has attained new levels.   A QR code is a two dimensional barcode that is read by installed applications on smart phones with digital cameras.  The app reads the code, and directs the user to the set destination of the QR code- weather it’s directed to a web site, auto dials a phone number, or automatically store the contact info for the company using the code into your phone.  All are possible with QR codes.

This tool has become viable for businesses, due to its ability to be tracked.  Set a QR code that is only used on wrapped company vehicles, and your website analytics can track that back to who or what sent that end of traffic to your site.   With several places on the web to create static QR codes, you can download them directly to your desktop, and implicate them as an interactive object on any printed media- from wraps, to signs, banners, to flyers and business cards.   Knowing how to use the QR code properly can prove to be a valuable tool to see who is using them, when, and what is the reach.

We recommend setting up a separate landing page on your website, dedicated to traffic from QR codes.  This allows you to physically track what vehicle and what QR code is generating you the most leads.  Impressions are a great way to find out what is working for advertising.  You can measure if your banner, for instance, outside your business is getting more attention than your custom vehicle wrap.  It’s all about finding what appeals to your customer, and how they interact with your marketing materials.  We also recommend you having multiple QR codes printed at once, separately from your signage.  A different QR code on each sign in real estate for instance, would drive the cost up because each was an individual item.  Standardize the signage for the bulk order pricing, and print quantities of the QR codes and apply to signage when needed.  This gives you a custom code per sign, at cost effective prices.  Maximize your marketing reach, and ask 12-Point Signworks to help you add a QR code strategy to your next project.