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A blog dedicated to custom commercial signage, vehicle wraps and graphics, and business signs of all kinds!

Marketing and Branding With Commercial Signs: Get Out There!

Posted on May 04, 2012 | Posted by Rich Novia

Creating and manufacturing commercial signage graphics for promotional marketing and visual branding is an imperative part of business and marketing strategies.  Finding the right solution for your marketing needs is easier with signage and graphics inside your location, as you’re not setting up or restricted by printed ad specs.  Sign solutions are available for all different applications - including window graphics, hanging banners, flag banners, blade signs and POP displays.  Retail and service locations alike need to brand their facilities to increase traffic in order to reach the next level of sales, and growth.

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Outdoor signage is the first point of visual contact to passing consumers looking for places that reach their level of interest.  Whether it’s the lot at your place of business, or the staircase/hallway to your storefront in a larger building, letting people know you’re there is key.  Being creative with your surroundings allows you to use the real estate provided to you to help promote your business, and entice customers to come in.  Hanging banners from light poles, or applying expertly designed graphics to exterior windows allows you to reach beyond your doors to the potential customer, as they pass buy.   Your business is passed by people every day, most of them pass by it on their way to work on their route, so seeing your location signage every day helps build a stronger brand presence in their mind with every pass.

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Survey your area or facility; or, if you need some assistance, ask your sign company to send out someone for a site survey who can recommend their expert opinions on finding the best signage and graphics marketing solutions.   Many different applications can be combined with each other as well; having exterior banners flying all over your location exposes people to your presence, and once they’re on their way inside, seeing your name on the door, logos on the walls and on your promotional items strengthen their confidence in your brand.  The more confident consumers are in your brand, the more comfortable they are with purchasing your service or product.   Please contact 12-Point SignWorks to help you assess your marketing signage options for your next project!

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