If you are a marketer, or handle the marketing for your company, then you know the importance of trade shows to your business.  And custom trade show displays don't have to break the bank!  Trade shows offer both small and large companies the opportunity to compete for the business of their direct clients on a level playing field.  Having a display offers your potential customers a chance to come by and see what products or services your company offers.  Trade shows can be one of the most cost efficient marketing tools based on the ROI (return on investment) you receive, because the people at the show are already interested in the service or product you offer; you just need to convince them why yours is the best.

Most small businesses feel it's not feasable for them to have a visual presence at a trade show because of the booth costs, display costs, travel, etc.  We found there are several economical displays that will be easy on the company bank account, yet visually impactful enough that your company looks like they are supposed to be there.  Fabric pop-up displays are on the cost effective side of the booth options.  These pop-up booths feature a light weight expandable aluminum framework covered with a custom designed stretch fabric cover.  Most come with carry cases, and optional hard shell cases double as a case-to-counter conversion display when equipped with a printed counter wrap.  Its easy-up, easy-down, light weight modular design offers ease of setup, and the carry case makes shipping or transport effortless as well.

Your trade show booth will allow you and your booth staff to interact with every person who comes by your display.  Custom printed graphics provide detailed descriptions and information on the products or services you provide.  Having your company logo, products & services, contact info, and appealing graphics as your backdrop will visually pull your potential clientele in and surround them with your branding.  The simple backdrop fabric display with affordable add-on accessories can turn a trip to the trade show into a hot spot for future business leads, and contacts (rather than just a trip to see what your competition is up to!).  The more you market your business, the more leads you generate.  Use trade show displays to put yourself in front of a targeted industry audience with a high quality graphic and professional presence ... without sacrificing the year's marketing budget!