When a client walks into your company's reception area, what does he or she see? Plain walls can give the vibe that your business doesn't care about its professional appearance or that you're simply a dull operation. Incorporating a sophisticated, customized and eye-catching indoor reception sign into your interior design layout, however, can create the stellar first impression you're hoping for.

Dimensional reception sign using wood, acrylic, and cast aluminum to enhance the lobby

Here's a look at three benefits that come from adding an effective sign to your reception area:

• A creative sign presents a professional image. A strong, attractive reception sign tells your clients that you're proud of your company name and the products or services that you offer. Strategically place a dimensional reception logo sign in immediate view of incoming traffic for a bold and memorable first impression. 

A "brand wall" welcomes visitors into your reception area and communicates your values

• A professional lobby sign sets the tone. Creative lobby signs will connect with your office visitors by setting the overall tone for your brand, as well as for the products or services offered. Legal firms and real estate businesses may benefit from a sleek and highly sophisticated sign, whereas an educational office facility may prefer a more colorful design that's reflective of its focus demographic. Whatever the style, the reception sign (and the materials and colors used to create it) should be in line with your company's business intentions.

Using an acrylic reception sign to complement the colors and tone of a waiting area

• Coherent, well-designed reception signs can improve employee morale and performance. In addition to impacting the way your clients view your business, indoor business signs can also play a role in your employees' job performance and job satisfaction. A 2008 workplace study performed by Gensler and discussed in Bloomberg Businessweek found that 82 percent of employees from the nation's most profitable companies were satisfied with their office space compared to only 43 percent of employees at companies with average profits. Help keep your coworkers productive and motivated with a comfortable, professional environment that is enhanced through effective indoor signage including the reception sign that greets them each morning.

Brushed metal logo and letters at the reception counter

To learn more about how a reception sign can help your business, contact the team at 12-Point SignWorks, LLC. In addition to our work in our own Nashville market, we assist companies and organizations from coast-to-coast with creative, custom commercial signage for branding and communication.