Whether you run a small business with one or two vehicles or have a large fleet of trucks numbering in the dozens, if you're not utilizing creative fleet graphics, you're missing out on an opportunity to market your business in a groundbreaking way.

Transit van partial wrap fleet graphics for mobile advertising

Fleet graphics can make a bold statement about your business with images and text, targeting thousands of people throughout the course of a day. These professionally designed and installed advertising graphics are completely removable and interchangeable without disrupting the finish of the vehicles they cover. You have the opportunity to make a powerful statement with increased exposure at an affordable price.

Three ways to get creative with your fleet

• Vinyl lettering placed on the side of each vehicle advertises your company’s name and contact information in a consistent and creatively memorable manner.  Make sure to use contrasting colors and lettering that will be large enough to read as the vehicle is passing by at a moderate distance.  Many road regulations require that fleet graphics use a 3" letter height in simple Sans Serif fonts for readability.

Vinyl lettering and printed logo for business advertising fleet graphics

• Partial car wraps that use both color and print to make a statement can cover the hood, doors or backside of a car or truck.  When well-designed, a partial car wrap, van wrap, or truck wrap can be very cost effective while still packing a great visual punch, thus making this a terrific alternative for powerful fleet graphics advertising. 

Partial wrap on fleet truck

• Full car wraps make use of all of the above techniques, using the entire vehicle to tell your story in an visually unforgettable way.  Many fleet clients skip wrapping the roof because of the extra expense, but if your fleet vehicles are frequently in areas where the roofs are regularly seen from potential clients in multi-story buildings, you should consider those roof areas as being one more opportunity to broadcast your brand and marketing message.

Full van wrap used for effective fleet advertising

Whether you prefer to keep your visual advertising simple with vinyl lettering or if you'd prefer to use full-color digital art to create a specific look, customized fleet graphics can get the job done.

For more information about fleet graphics, car wraps and other advertising opportunities, contact the pros at 12-Point SignWorks. We're proud to help businesses in and around Nashville, Brentwood and Franklin as well as nationwide.