A company's logo is one of its most important assets, providing a focal point and symbolic image to associate with your business. Keep this in mind when it's time to create a logo sign for your brick and mortar location.

Dimensional outdoor logo wall sign

• Your logo sign should be easy to read and bold, standing out from the crowd and capturing the attention of passersby. The design should be professional while also appealing to your desired target market.

Brushed aluminum letters on dark panel to create logo sign with strong color contrast

• A logo sign shouldn't be overly intricate, otherwise the idea of the logo may escape potential customers. It's best to keep the design simple enough that brand identity is clear. 

Powder coated steel logo sign with clear acrylic backer on marble wall

• Logos must also be sized appropriately. One potential solution is to create a detailed logo at different scales and sizes. The larger logo would be more detailed and used in large spaces, while the smaller logo would be less detailed and suitable for small spaces, such as a business card.
• Logos must also stand out from the crowd. If you choose a logo that's less distinctive, you may end up getting confused with other businesses. 

Sandblasted outdoor logo signs offer dimensional features

• Relate your sign in some way to your business. An abstract idea that relates to your business is creative and unique on paper, but it may not hold up when it comes to people realizing the importance of your logo.

Close-up of the sign shown at the beginning of the article: dimensional acrylic blocks representing the individual braces used in orthodontics

For help determining the best logo sign for your business, contact the experts at 12-Point SignWorks, LLC. Based in Franklin, TN, we're proud to serve clients across the continent.