Graphic design for commercial signage is much more than choosing the right font or color or background pattern. To effectively communicate the unique voice of your business, creative graphic design is a vital component of creating effective business signs. With visually appealing signs, your business can attract more customers and build up your reputation to keep them coming back.

Visually-appealing outdoor business signs require strong graphic design

Why your business signage needs creative graphic design

• Communicate your marketing message effectively - How you first present your company sets the tone for how customers perceive your brand.  The effectiveness of creative design applied to your business signs will communicate your message using visual elements and information in the most appealing way. 

Good graphic design can turn a standard service van into a powerful rolling advertisement with a vinyl van wrap that communicates professionalism and a simple marketing message

• Attract new customers - In addition to receiving your message in a positive and memorable way, good creative graphic design will help customers understand your sign easily with a glance and see the most important information first. Whether they’re indoor lobby signs or outdoor commercial business signs, when you have a sign that's graphically memorable, your business attracts more customers who feel compelled to know more about your brand.

Graphic design doesn't just consider the elements of a business logo and how to re-create it in a practical outdoor business sign; good design also takes into account the environment in which the sign is used (in the case of this sandblasted cedar sign, the design accounted for the curvature of the front entrance stonework)

• Strengthen your brand - When creating lobby or reception signs or other signage, this type of visual representation can be used to strengthen the image of your brand. Creative graphic design makes your business more recognizable in the eyes of your customers by ensuring consistency across your business branding. An example of this is using 3-dimensional logo signs, which can be fabricated in multiple ways, including cutting the logo into metal to create depth in the sign design for a powerful visual impact. 

Strong graphic design applied to dimensional logo signs includes the selection of colors, materials, and dimensions that will help convey a message consistent with the decor within the lobby and reception area

• Build confidence for repeat business - Great marketing through thoughtful design strengthens brand awareness for your business. When you build your brand identity through unique visuals, customers become familiar with your brand, consumer confidence starts to build and customers want to visit your business repeatedly.

For a coffee and juice bar, using graphic design to develop custom window graphics was an effective way to create strong visual marketing

For more information, contact our creative graphic design experts at 12-Point SignWorks, LLC to learn how we can help you communicate the unique voice of your business through stunning custom signage.