The key to creating effective trade show displays is to recognize that they need to stand out in a sea of displays, all of which are vying for attention. The components of a trade show booth need to be cost effective yet memorable to make sure your marketing message "sticks" in the minds of your potential clients. Finding the right display format to visually draw in your target audience will bring more business your way after the show closes.

• The truss system display is a relatively complex structure that provides several options for optional add-on display hardware (shelves, monitor mounts, etc.). Truss displays come in different styles and sizes, but generally provide the sense of "solid," "cutting edge," and/or "high-tech." With a truss design, your trade show displays make a bold statement that draw in potential clients for a long look at a company.

Aluminum truss system trade show display with custom graphics

• The linear design style is a professional approach that focuses on simple visuals with a clean look to the display hardware. The goal is to create a display with memorable graphics and messaging so that when the show ends, your business is remembered.

One of several options with the linear tradeshow display product family

• Pop-up displays are dynamic yet portable for easy transport and setup. This type of display is a way to take the message with you wherever you set up. Pop-up displays can be used with full color graphics panels or carpet panels compatible with Velcro hook attachments. 

Curved popup booth display with case-to-counter conversion option

Tensioned fabric backwall tradeshow display with custom printed replaceable graphics

• A retractable display is similar to a pop-up but with even more portability. A retractable display is made from flexible plastic or fabric that makes it easy to move, set up and tear down. This marketing tool can survive several marketing events with ease.

Retractable banners offer a portable display solution

When showtime rolls around, you can be the company that stands out this year with customized trade show displays. Contact the design experts at 12-Point SignWorks, LLC for details on creating the perfect display system for your business. Located in Franklin, Tenn., our team provides effective promotional tools to companies all over the country.