With car wrap advertising, you create marketing that moves! A wrap transforms a vehicle into a memorable and cost-effective promotional tool that catches the eye of potential customers at the grocery store, on the freeway or just sitting in front of the office. The key to an effective wrap is design. By following four simple tips, a car wrap becomes a way to draw in business.

Partial car wrap designed for clear and simple branding / advertising

• Focus on your target – Your personal likes and dislikes aren't the issue. Find car wrap advertising that will appeal to your key market. It can be something bold and innovative or subtle yet clever, as long as you design it with the right audience in mind. The images and colors will contribute significantly to the "emotion" of the design and whether it will attract or turn away potential clients.

Service van partial wrap design using colors and images relevant to the service offered

• Get reliable advice – Your best buddy or your neighbor may not be the best people to check with when making decisions about the advertising wrap design. Let design professionals advise you on trends in marketing. The goal is to present a message that says something important about your business. It must be appealing and functional. A specialist will be able to steer you in the right direction.
• Make it concise – Remember that the average person has just seconds to take in the message of the advertisement. Create a design concept with that in mind. You want memorable car wrap advertising. If they squint to read it or try to understand a complex graphic, they may miss the name of the business, making it a waste of both money and opportunity.

Car wrap advertising: make the design simple enough to communicate in 2-3 seconds!

• Pick a wrap that matches the car – The vehicle body is the canvas. Select colors for the wrap that complement it to give the advertisement balance and consistency.  Remember that some smaller vehicles don't present a very large "canvas" for the advertising wrap to clearly communicate your message.

Full body car wrap advertising of pharmacy delivery service