Promoting your brand can be a difficult endeavor. Custom commercial signage is an effective way of building your brand and establishing physical presence while simultaneously providing information to the general public.

Outdoor commercial signage using dimensional logos for a building directory sign

By manifesting a memorable image that customers associate with your brand or business, you can position your company for success. Outdoor business signs serve multiple purposes:

• Provide pertinent information - Clients looking for your business will keep an eye out for clear signage that boldly shows a logo, company name or both. This sign establishes a physical presence with the intention of increasing brand awareness.
• Show professional expertise and services - Use commercial signs to clearly indicate your services. Firms that provide legal services, for example, will typically ensure that their area of expertise and lawyers' names are listed on the signage. Outdoor signs can be created to feature whatever's best for your company's needs.

Sandblasted redwood sign for building exterior

• Reflect personality and inspire clients - Custom commercial signage provides an opportunity to intentionally reflect certain traits that will appeal to your demographic and let them know exactly how your business can make their life easier.

Dimensional commercial sign using secondary pieces to represent orthodontic braces that represent the business' service

How you choose to sell your brand is a matter of preference, but your goal is to capture the customers' attention and plant an idea in their mind. Custom commercial signage allows this in a lasting, impactful way. 

If you're in need of custom signs for your business, contact the experts at 12-Point SignWorks, LLC. We're proud to serve clients across the country.