When considering your company's marketing strategy, you should never underestimate the power of memorable business signage. Whether walking by your building or spotting one of your fleet vehicles on the highway, your customers should receive a strong, positive message from the design of your signs. Here's a quick, four-step guide to creating business signs that will excite and interest your target audience.

Pylon sign and drive-thru canopy sign faces at a new bank branch

1. Invest in quality
Your business signage is a representation of your organization, and if it looks cheap, so will you. To make a positive, professional impression, you should consider the wide variety of high quality signage materials and options available to create a custom business sign.  Given our background in working with these materials in creative ways, we're happy to consult with you to find the right balance of creativity, appearance, and cost. 

3D painted metal logo with interwined shapes creates an impressive business wall sign

2. Build your brand
Do you want your business signs to blend in with all of the others, or do you want to stand out from the crowd? When your biggest competitor has an outdoor sign that is flush with the building, you can set your company apart by customizing an eye-catching hanging sign. And if your competition's fleet is painted with its name and number in black and white, outshine them by wrapping your fleet vehicles in bold colors. Whatever you do, be dramatic and be original - that's how you build your brand to be remembered. 

A painting company's van wrap designed with bold lines and bright colors to create a professional appearance and to attract new business

3. Keep it simple
Don't go overboard with patterns, symbols or descriptions. The more simplistic your design is, the more likely it is that your customers will learn to recognize your logo and remember who you are. 

A hanging arm blade sign with a simple black and metallic silver acrylic construction boldly identifies a restaurant location in downtown Franklin TN

4. Be positive
No one likes a Debbie Downer. If you want your customers to give you their business, it's important to create upbeat, inviting business signage with simple, positive logos or mottos - not negative statements about competitors. 

An HHR with custom vinyl graphics and a positive tagline on the rear window

To create professional and memorable business signage, contact us at 12-Point SignWorks. We're located in Franklin, Tenn., but are happy to help companies throughout the U.S.