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A blog dedicated to custom commercial signage, vehicle wraps and graphics, and business signs of all kinds!

Using Your Car for Advertising - How and Why a Car Wrap Works

Posted on August 01, 2013 | Posted by Murray Johns

Are you trying to get the most value from your marketing budget? If so, you're not alone. That's why a growing number of Nashville area business owners are making the decision to invest in car wrap advertising. By turning your fleet into a rolling billboard, you can get more value for your dollar. Here's how:

Partial car wrap for business advertisingA partial car wrap on this Nissan LEAF creates program awareness through mobile vehicle advertising on the go!

  • Reach more customers - Car wrap advertising is one of the most effective ways of reaching your target audience. According to the Outdoor Advertising Association of America, one single vehicle wrap can generate anywhere between 30,000 and 70,000 impressions each day. Imagine how many of your prospective customers could discover your business and its message by custom wrapping your entire fleet! And with approximately 1/3 of all mobile viewers having indicated that they would make a buying decision based upon the vehicle ads that they see, this technique is highly effective. 

Vinyl car wrap advertising Scion xB

Vinyl car wrap advertising needs to be simple with a clear message and contact information 

  • Build your brand - If you're looking to truly grow your business and become an industry leader, it's imperative that you build a recognizable brand name. By creating customized vehicle graphics that display your name, logo and message, your consumer base will learn to recognize and trust you. In fact, fleet advertising is 15 times better for boosting brand and name recognition than any other type of advertising. 

Fleet wraps business advertising Ford Transit Connect

Businesses use multiple car wraps for fleet advertising to create a professional, trusted image 

  • Spend less money - The best thing about car wrap advertising is that it will actually help you to save money. Here's the breakdown: While the cost per thousand impressions (CPM) of a 30-second TV advertisement is $17.78 CPM and a 1/3-page ad in a newspaper costs $22.95 CPM, a vehicle wrap is only $0.77 CPM. The car wrap advertising reaches more consumers over the course of several years. 

Car wrap advertising for building contractorsCar wrap advertising can incororate high resolution photographs and any color combination 

To find out how you can customize your own car wrap advertising campaign, contact the pros at 12-Point SignWorks.

Get a wrap quote!

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