Are you looking for ways to drum up new business? Fleet graphics are one of the simplest and most cost-efficient ways to reach thousands of prospective customers with your name and message. But is this the right marketing strategy for you? To help you decide, here are the answers to three of the most common questions with regards to fleet graphics.

Consistency in fleet graphics across different vehicle types maintains a common message that help reinforce branding in the eyes of the target market

Are fleet graphics effective?
Yes. According to research compiled by the American Trucking Association, an astonishing 91 percent of people take notice of the words and pictures that are featured on fleet vehicles. Of these, 75 percent tend to develop a favorable impression of the company if graphics are utilized on the vehicles and nearly a third stated that they would make a buying decision based on their favorable impressions of those graphics. With numbers like these, an investment in fleet advertising through graphics will quickly pay you back by generating a higher volume of leads and paying customers. 

How do they work?
By working with a professional graphic design team, you can create customized vehicle wraps for advertising that feature your brand name, logo, promotional information, contact information and more. In fact, you can even include a QR code for fast customer responses. Your fleet's custom graphics are really only limited by your imagination. From here, your designer will create a wrap that's attractive and durable.

Even partial coverage fleet graphics can create a very customized look unique to a company's branding and advertising message

Who could benefit from fleet graphics?
Fleet wraps and graphics are for everyone. Whether you're a service company with a fleet of vans or trucks or you use big box trucks for transporting goods, fleet graphics fill the bill. If you want to promote your business with company cars or you have a church bus that you'd like to use as a rolling billboard, this advertising approach is bound to produce results.

To customize your own fleet graphics, contact the fleet graphics experts at 12-Point SignWorks in Franklin, Tenn.