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3 Steps to Designing Successful Window Signs for Your Retail Space

Posted on August 06, 2013 | Posted by Murray Johns

Window signs are one of most effective methods of advertising goods and services, and if designed correctly, they'll attract a customer right into your shop. Here are three factors to consider when designing window signs for maximum marketing effect.

Window signs see through vinyl graphicsWindow signs at retail locations include full coverage graphics with see-through features

Material and size

Measure each window that will hold signage. Don’t assume they're all the same size even if they look it. Then choose the most suitable material with the help of your signage professional. If you're looking for full window graphics, consider one-way vision, which allows those indoors to see out, but prevents those outside from seeing in. Window clings and vinyl decals are other options that work well for half-coverage graphics.

Window signs etched glass vinylProfessional storefront window signs help create the desired atmosphere for your clients

The message
Make sure whatever information you add when designing window signs engages those walking by. Long-term graphics should showcase your most important information, including hours of operation. You can use temporary signs to promote sale items or short-span offers.

Window signs store hours vinyl logo

Window signs for retail establishments can include the company logo, store hours, and a list of services and/or products

Pay special attention to the colors, fonts and designs used on your location's window signage. White has been proven to work best, but if you want to use another color, make sure it's bright. Background color schemes should contrast the color of the text so the text is clear and easy to read. When it comes to graphics, use high-quality large images for product photos, as well as easy-to-read fonts that are large enough to be seen from a distance.

window signs window graphics full color muralFull color murals can be used to serve as eye-catching window signs at retail locations

For professional help designing window signs for your business, contact the pros at 12-Point SignWorks, LLC.

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