Creating a memorable business sign is one of the most effective ways to bring more customers into your Franklin-area business. Go about it wrong, though, and you could end up wasting money on a sign no one notices, much less remembers. For an unforgettable, traffic-stopping business sign, stick with these four principles:

This corner storefront on the Square in Franklin uses both dimensional logo signs and a colorful flag sign to get the attention of foot and automotive traffic

• Clarity - An effective sign gets your message across fast. To do that, it needs to focus on a single clear message. Trying to fit in your company name and logo, a list of products and services, and all your contact information just creates visual chaos. A simple sign is a memorable sign.

The simple layout of this "Future Home of ..." development site sign conveys a clear message regarding the nature of the coming business

• Branding - Your business is unlike any other in town and your sign should reflect that. For a remarkable sign, choose colors, images and phrases that convey what makes you unique. Don't be afraid to be bold here. While your business sign's look and feel should stay consistent with the rest of your branding, a distinctive design will help it stand out.

This client's 2D logo was re-created in 3D as an indoor brushed aluminum sign that stands off a clear acrylic panel fastened to the wall with architectural hardware

• Enticing offers - Catchy as it may be, your company name probably isn't enough to persuade anyone to contact you. If you expect to grab attention and be remembered, make a clear offer with a specific and compelling benefit. "Joe's Pizza" is forgettable, but "Escape to Sicily with our thick-crust pizza!" gives people a reason to come in the door.

An attractive logo wall sign with strong color contrast that clearly advertises PIZZA!

• Quality - The quality of your sign reflects the quality of your business. Cheap materials look flimsy and deteriorate quickly. Quality sign materials and professional graphic design create a memorable impression of the above-average results you deliver.

This logo was recreated in 3D to make a multi-layer logo wall sign that would convey a "high-end" impression to their potential corporate clients