Car wrap advertising is fast becoming one of the latest marketing trends. It's a highly effective method to get your brand's message out to many people with just one advertisement while going about your normal business routine. It's also cost effective, as many eyes can receive your marketing message in multiple markets and virtually around the clock.

The same car wrap design can be adapated to multiple vehicle body styles for complete fleet advertising (these are partial wraps)

As with any marketing method, there are some best practices that determine how effective your campaign can be. Check out these suggestions to make your car wrap advertising project as successful as possible:

• Set aside a budget and stick to it - Determine how much you can spend from your marketing budget. Within that budget, there will an effective design that can provide a worthwhile return on your investment. Remember, you don't have to have the full works to have an effective mobile marketing platform.

We took advantage of this car's original orange paint color to tie in with the orange in theclient's logo, thus creating an effective partial wrap design that didn't break the bank for this start-up company

• Recognize your target market - If you can identify your target audience, you'll then know better what advertising works best for them and can design the wrap accordingly. 

The fun, "retro" styling of the graphics created for this food truck easily help convey the product theme to potential clients

• Ensure that your driving route passes your target audience - It's no good having the wrap if you don't drive anywhere near your target market. Check that you can get your message to the right market, by both tailoring your car wrap to your market, as well as ensuring that your vehicle is regularly in the area of your preferred clientele.
  
  
• Design the wrap - Make sure that any letters are bold and contrast to the background or natural color of the car. Your company name and contact details must be visible to be seen and remembered. Use colorful logos and other bright colors that will draw attention to your vehicle. Making your car memorable will make the wrap most effective.

Car wrap design done with advertising in mind needs to carefully consider colors, lettering size, and key messaging in order to keep the design simple yet visually effective