There's a general opinion that creative marketing should be focused on smaller items that can be delivered through the mail or handed directly to potential customers. But sometimes having large print items can be a great benefit to a company. Large format printing allows marketers to design and produce marketing articles that have an increased visibility, gaining more exposure for your company and any special offers.

Large format printing created these mesh stage banners in a single piece

Banners and other large marketing signage can be fabricated using large format printing equipment. Most of this equipment accepts a large range of materials, including paper and vinyl. By printing on adhesive vinyl, you can attach it to almost any object to turn it into a marketing tool for your company.  For example, full-color car wraps and vehicle graphics are created using large format printing technology, and these can become very effective "rolling billboards" for a company's marketing message.

One of the many materials that can be printed with large format printing is vehicle wrap vinyl to create a full color trailer wrap such as the one pictured here

Larger signage items are normally produced using flexible materials and laminated to protect the surface from adverse conditions (abrasion, UV exposure). This style of production allows for the use of marketing material on its own or in combination with a rigid substrate.

Graphics created with large format printing can be applied to a variety of "substrate" materials including clear acrylic as shown in this architecturall wall mural display

Large format printing can be used for trade show exhibits and banners, as well as retail and promotional signage. To improve the effectiveness of these materials, consider including QR codes that the audience can scan using a smartphone. The QR codes can be tracked, making them useful for monitoring the effectiveness of your marketing campaign.

Custom wall coverings (also known as decor printing) are fabricated using large format printing, and these wall coverings and wall murals can be made of unique textured materials for increased interest in branding or customizing wall surfaces.

Large format printing can be used to create custom wall murals such as this temporary wall wrap on a construction barricade

For more information about how you can use large format printing to improve your business marketing campaign in any of these example areas, contact the signage pros at 12-Point SignWorks, LLC.