Your signage is often the first impression your customers get of your business. Making your own signs might save you a little in the short run, but if your results look less than professional, they could scare off would-be customers. Working with an expert Nashville area sign company will get you customer-pulling results for four distinct reasons.

Well, this homemade vehicle sign would certainly attract somebody!

1. Top quality - Creating a professional business sign takes professional materials, equipment and skills. An expert designer in a well-equipped studio can achieve clearer printing and more precise construction. Your customers will notice the quality.

This retail storefront sign was designed to look "vintage" with detailed graphics including metallic gold, dimensional letters, pastel colors, and era-appropriate printed images

Cost effective - Sign pros use streamlined processes that minimize costs and they know where to source materials affordably. Professionally made signs last longer, too, so you won't have to spend on replacements as often.

Some sign materials, like those used for these dimensional letters, look like metal but are actually less expensive substitutes that look great without the cost of real metal

Time effective - Your time is worth something. A DIY job isn't really cheaper if you waste time sourcing materials, figuring out design and printing techniques, and correcting your mistakes. And be honest -- do you really want the hassle? A professional can get you a great-looking sign in less time than it might take you to source your materials.

Expert skills - A custom signage professional has both training and experience in choosing the best materials and development processes for each sign. That's why professionally made signs both look better and last longer. Sign creation isn't all about craft, though. Creativity also plays a vital role. Design pros draw on their background and natural talent to give you eye-catching business signs that really speak to your customers. Without that vision, even a perfectly constructed sign can miss the mark.

This was the first commercial building in a new mixed-use development, and we worked with the developer and tenant to create outdoor electrical signage that would "fit" the development's requirements while satisfying the tenant's branding objectives (the package included a standard raceway-mounted channel letter sign [left] and a push-through acrylic logo face sign [right])

By working with a Nashville area sign company, you can get better results for less than it would cost you to slog through the sign-making process yourself. If you need cost-effective signage that spurs your customers into action, contact the signage experts at 12-Point SignWorks.