Retail signs are more than just informational. They also reflect your attention to quality, shape each customer's experience and anchor your brand in your customers' minds. If you expect your signs to do all that effectively, keep these three things in mind.
1. Visible quality - Even at a glance, the quality of your signs is obvious to your customers. Retail signage is no place to skimp. Good material such as acrylic, aluminum composite and high-density urethane foam tell your customers you care about the details. A professional design expresses your company's personality in a striking, memorable way. High-resolution printing gives you clear images that look exactly the way your designer envisioned.
Using quality materials for your retail signs will make your business seem more professional than one that doesn't.
This is a great example of a retail sign that sticks to brand. This is a vintage-style children's clothing store, and all of their retail signs reflect retro charm and style.
As consumers we are used to seeing hanging signs in larger box stores and will look for them as soon as we walk in.
Skillfully designed retail signs keep your customers informed and leave an indelible good impression. They're a small yet crucial part of the experience your business offers. At 12-Point SignWorks, we can sharpen your competitive edge with signs that help ensure that your customers enjoy doing business with you.
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