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A blog dedicated to custom commercial signage, vehicle wraps and graphics, and business signs of all kinds!

Fleet Graphics — A Marketing Tool That Gets Results

Posted on November 07, 2013 | Posted by Brooke Randell

Fleet graphics are a simple, affordable way to maximize an often overlooked asset: company vehicles. As your vehicles travel around the Franklin area, the graphics they display can garner more attention for your business and establish your brand. 

fleet vehicle, wrapped vehicleThese graphics draw attention to this company's goal of promoting animal rescue efforts.

Fancy paint jobs aren't the only way to add custom graphics to your fleet. Vinyl vehicle wraps provide an easier, more budget-friendly marketing alternative. With these, you have the option of covering the whole vehicle or just part.

Getting the Word Out

Billboard ads might get your message out to local drivers, but according to research conducted by the Outdoor Advertising Association of America (OAAA), fleet graphics will probably bring you better results. Their research found:

  • Advertising on company vehicles resulted in 15 times more name recognition than any other advertising form. Greater name recognition means more people who'll think of you first when they need something you offer.

fleet vehicle, van wrapThe design on this fleet vehicle is clean, professional, and eye-catching. People are bound to remember it if they see it on the road.

  • Compared to billboard ads, fleet graphics have a lower cost per impression. Consider, too, that in a smaller city, just one vehicle wrap can be seen 30,000 times or more.
  • Most importantly, they work. Some 96 percent of survey participants found their vehicle advertising brought them more business than billboard advertising.
vehicle wrap chart

It makes sense budget-wise, too! The return on your investment is going to be much greater than most other marketing outlets. 

Custom Design Matters

That doesn't mean you can slap on any old graphic and get results, though. For consistent branding, your vehicle graphics should fit your marketing strategy. At minimum, they need to have the same look and feel as your business cards, brochures and other promotional material.

The information the wraps include also matters. Ideally, you'll want to include contact information and something that encourages customers to actually contact you. That's why it's important to work with graphic designers who can create custom designs tailored to your needs.

fleet van, wrapped vanThis wrapped fleet van has the company's phone number on the sides and back of the van so customers can see it from nearly every angle. They also offer a number for free water testing that encourages people to call. 

If you want fleet graphics that bring your vehicles up to their full income-producing potential, contact the pros at 12-Point SignWorks, LLC.

Click here to request a  free fleet graphic quote

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