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A blog dedicated to custom commercial signage, vehicle wraps and graphics, and business signs of all kinds!

What can fleet advertising do for my business?

Posted on January 29, 2015 | Posted by Kris Williamson

If you have a collection of work vehicles, you may be wondering if fleet advertising is worth the investment. The simple answer is: Yes! Fleet advertising can get your business noticed more than your sales department can. How? While they are on the road, or even parked around town, the vehicles for your business are much more visible than even the best sales team.

Advertising wraps for Moe's Southwest Grill. 12-Point SignWorksWe have fabricated and installed many wraps for Moe's Southwest Grill. Their wraps are always bold and colorful. When designing your wrap, you can include any message that fits your brand. Remember: please don't bite the car!

Here are some interesting facts about mobile advertising provided by the Outdoor Advertising Association of America:

  • The average American has traveled 169 miles in the past 7 days with Mega-milers averaging 363 miles per week.
  • Depending on city and population size, one vehicle wrap can generate 30,000 to 70,000 advertising impressions each day.
  • More than 84% of Americans are reached by media targeting vehicle drivers and passengers.

Given these statistics, it's easy to see how fleet advertising can get your brand noticed faster than other forms of advertising. This is where we come in! Our 12-Point SignWorks team provides all of the services you need to create the look you want for your fleet of vehicles. Whether you need some or all of our services, we are here to help your business be noticed.

Fleet Graphics Design Services

This can be the scariest part of the process! How much of the vehicles should you cover? Do you have a logo or a complete design? What if all of the vehicles are different? We can help you answer all of these questions!

Let's start with coverage. Here are your options:

Our Vehicle Wraps Frequently Asked Questions document gives you an idea of some of the different coverage options.

As for the design, we can work with whatever you have. We can start from the beginning and help you create the entire design, or we can take a design you already have and make it work with your vehicles. Don't worry if each vehicle is different! Our design team can adjust and manipulate the design to work on all makes and models. We recently did this for the Boys & Girls Clubs of Middle Tennessee. They provided the artwork, and Rich adjusted the design to fit three of their buses - each one being very different. (We have three more coming too!) 

We understand that your budget plays a large part in all of these decisions too. You can watch our slideshow How much does a car wrap cost? to get an idea of the investment you will be making.

Advertising Wraps for Action Air. 12-Point SignWorksAction Air uses a variety of vehicles in their fleet. Even if every vehicle in your fleet is different, we can adapt the design to make it work!

Fleet Graphics Materials & Printing

Even if your design is phenomenal, your advertising won't do its job with poor quality printing and materials. The colors won't pop and the information won't stand out. We use the highest quality equipment, inks, vinyls, and laminates to digitally print wraps that look every bit as good as they did in the proofs. We only use premium manufacturers of wrap film. Avery Dennison and Oracal (for perforated window vinyl) are the brands we use most because they offer the best quality, color brilliance and durability.

Fleet Graphics Installation

This is when the real fun begins! Our talented installation team makes your design come to life on your fleet. From the time your vehicles arrive, they are treated with care. We begin by thoroughly wiping down and cleaning the entire vehicle area that will be wrapped. Our team then carefully applies the vinyl, paying close attention to detail to make sure that every aspect of your design is installed correctly. We typically keep a vehicle two to three days for an installation. With our larger shop space, we are able to keep most vehicles inside overnight, protecting them from any weather that may come through.

Fleet Graphics Removal

Although we have more fun installing vinyl, we often need to remove it as well. If your fleet is already wrapped or covered in graphics, we can remove them prior to the new installation. We also can remove wraps or graphics for you so that you can resell or repurpose your vehicles. Whatever your needs are, our team can work with you!

Now let's return to our original question: What can fleet advertising do for my business? Fleet advertising will attract new customers, reach people who normally wouldn't see your brand, and provide valuable information to people much faster than you could with a simple business card. What are you waiting for? Contact us today for a free consultation and estimate!

Get more info on fleet graphics!   

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