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A blog dedicated to custom commercial signage, vehicle wraps and graphics, and business signs of all kinds!

Event Branding: Promote Your Brand With A Variety of Signage Elements

Posted on February 28, 2019 | Posted by Kris Williamson

Planning a promotional company event? Have you considered how you want to brand your venue? Event branding is essential to ensure you leave a lasting impression on your attendees. Here is a list of some of our event signage products and great examples!


Building banners and window graphics installed at Ole Red during the 2018 CMA Fest in Nashville by 12-Point SignWorks. These striking building banners and window graphics helped spread the word about Spotify's Hot Country playlist during the CMA Fest last summer.

We offer a variety of temporary custom signage options that can help your brand stand out during events, including:

  1. Mesh and standard banners
  2. Window graphics
  3. Table graphics
  4. Elevator graphics
  5. Floor graphics
  6. Corrugated plastic signs
  7. Foam board signs
  8. Feather Banners
  9. Retractable banners
  10. Pop-up trade show walls
  11. Partial vehicle wraps & graphics

To create a professional and well-branded look, we recommend using several of these elements during each event. To see examples, check out a few of our recent projects!

Spotify Building Banners & Window Graphics During CMA Fest

During the Country Music Association Festival (CMA Fest) in June 2018, we worked with G7 Entertainment Marketing to design and install large building banners and window graphics to advertise Spotify’s Hot Country playlist. These were installed at Blake Shelton’s Ole Red Nashville restaurant & live music venue on Lower Broadway.

The large mesh banners and vinyl window graphics (pictured above) were an excellent way for attendees and other tourists to see the Spotify and Hot Country brands for several days during the festival. To learn more about this event branding project, visit: Spotify Building Banners & Window Graphics Make Big Impact at CMA Fest.

Temporary Vinyl Signage for Polyglass During Roofing Convention


Event branding at Ole Red for Polyglass, printed and installed by 12-Point SignWorks. When the roofing convention was held in Nashville recently, Polyglass rented out Ole Red and asked us to install branding throughout the venue. Smart!

We worked with Maple Ridge Events earlier this month to create temporary signage for Polyglass, and their event was also held at Ole Red. We installed an 86’ wide banner, as well as temporary window, column, table, floor and elevator graphics throughout the restaurant for this event.

To see this project, check out: Temporary Event Signage Helps Polyglass Make a Big Impression.

Pop-Up Display and Partial Wrap for Nissan Warrior Awards Events


Temporary branding for Nissan TITAN Award Events by 12-Point SignWorks in Franklin, TN. Pop-Up displays and partial vehicle wraps, like these for Nissan, are another great way to temporarily brand your event space.

We created several items for a series of awards presentations to honor the Nissan dealerships and salespeople who sold the most TITAN trucks each month. In addition to custom awards and trophies, we fabricated a pop-up trade show wall to use at each event, as well as retractable banners. We also installed a custom partial wrap on a Nissan TITAN truck to promote the event.

For more information, read this article: Nissan TITAN Warrior Awards Fabricated with Rugged Yet Refined Look.

Custom Event Signage for Nashvember


Event signage for Project 615's Nashvember event in Nashville printed and fabricated by 12-Point SignWorks. These fun signs provided branding and directional signage for Project 615's most recent Nashvember event. 

We worked with Project 615 and HubXM to print and fabricate event signage for the popular Nashvember event in downtown Nashville. Because the majority of the signs were meant to be used only for this one event, we used less expensive (yet sturdy) substrates such as banner material, corrugated plastic and foam board. Check out this article to learn more: Custom Signage Brings a Cheerful Look to Project 615’s Nashvember.

Reusable Outdoor Signage for Chukkers for Charity


Mesh banners and pop-up signage for the Chukkers for Charity event by 12-Point SignWorks. Mesh banners are the best solution for possible high winds and other weather issues.

For the past several years, we printed and installed reusable mesh banners, pop-up ground signage and feather banners for the Chukkers for Charity event, sponsored by Nissan North America. These simple banners were built to withstand high winds and wet weather, which made them perfect for the one day event.

We would be happy to make suggestions on how you can temporarily brand your event venue. When you’re ready to explore ideas, give us a call at (615) 595-6564 or click on the button below.

We specialize in vehicle advertising wraps, branded environments, lobby & logo signs, architectural displays, wall murals, window graphics, trade show displays, and custom projects. We serve Middle Tennessee, including Nashville, Franklin, Brentwood, Murfreesboro, Spring Hill, Lebanon, La Vergne, and Hendersonville, but our custom products can be shipped nearly anywhere in the US or Canada. We look forward to working with you!

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