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A blog dedicated to custom commercial signage, vehicle wraps and graphics, and business signs of all kinds!

Fleet Advertising: Take Your Brand to the Next Level!

Posted on December 06, 2018 | Posted by Kris Williamson

Looking for a way to increase profits and expand brand awareness without breaking the bank? If your company owns or leases commercial vehicles, you should be using them for fleet advertising. Whether you own one or several vehicles, we can create a unique and professional look that will get noticed!


Fleet advertising for The Academy Child Development Centers & Preschools by 12-Point SignWorks in Franklin, TN. Check out the fleet wraps we created for The Academy Child Development Centers & Preschools in Franklin, TN!

We work with several companies that have a variety of vehicles within their fleet. One of the challenges is trying to figure out how to brand different vehicles in a way that is complementary to all vehicle models and still clearly identifies the company’s brand. We’re fortunate to have extremely skilled designers that can create original wrap designs and then rework them to fit any vehicle.

Let’s take a look at custom fleet wraps that we’ve created for local companies:

The Academy Child Development Centers & Preschools (pictured above)

We’ve wrapped four different types of vehicles for Never Grow Up, Inc. (NGU), the parent company of The Academy Child Development Centers & Preschools. We started by designing a wrap for two Fiats and a work truck. We then expanded their fleet wraps to include two buses and, most recently, a Nissan Murano. Over the years, this company has learned that fleet wraps work. As you can see, they definitely know how to take advantage of mobile advertising!

To learn more about The Academy Preschools’ most recent bus wrap, read this article: Fleet Wraps: The Academy Preschools Get Another Bus Wrap!

Mad Jack’s Asphalt & Concrete


Custom vehicle graphics for Mad Jack's Asphalt & Concrete by 12-Point SignWorks in Franklin, TN. You can't miss these vehicles driving down the road! Talk about eye-catching!

Mad Jack’s Asphalt & Concrete called us to see if we could create partial wraps and decals that would advertise their brand in a big way. Our designer and installers definitely delivered!

The Mad Jack’s logo was already pretty cool. For the partial wrap design on the 2018 Ford F-150 truck (we wrapped two), our designer decided to oversize the decal on the hood for major impact. He also created movement by adding yellow and orange diagonal stripes on the sides along with the logo. We love this bold look!

We also created and installed decals for a 2018 Ford Taurus to make it look like a “mock” police car. One of our favorite graphics on this car is one on the trunk that says “National Bureau of Parking Lot Investigation.” Clever! ;-)

Forklift Systems


Custom fleet graphics for Forklift Systems by 12-Point SignWorks in Franklin, TN. Although the designs on each of these Forklift Systems vehicles are different, they still work well together and clearly identify the company's brand!

We’ve been fortunate to design, print and install custom fleet advertising for Forklift Systems since 2013. Since that time, we’ve installed partial wraps (with perforated window vinyl) on 29 Nissan NV cargo high roof vans. That’s a lot of vans!

Vehicle graphics were also installed on three Peterbilt trucks and an eye-catching full coverage wrap was installed on a 2017 Nissan TITAN truck. As you can see, the graphics on these vehicles were designed to grab attention!

Genesis Glass & Mirror


Custom fleet wraps for Genesis Glass & Mirror by 12-Point SignWorks in Franklin, TN. We love the bold look of the fleet wraps we created for Genesis Glass & Mirror!

Genesis Glass & Mirror has been a loyal customer of ours since 2016. We started our relationship with Genesis when we designed, printed and installed custom wraps on seven Nissan NV cargo vans. We then expanded their branded vehicles to include three Kia Souls, a Ford Transit Connect, two more Nissan NVs and a Nissan Frontier. If you live anywhere in Franklin or Williamson County, we’re pretty sure you’ve seen their eye-catching vehicles!

As you can see, these companies have figured out the secret to effective branding. Fleet advertising not only provides a great way to get your brand noticed, but it’s also one of the most cost-effective forms of advertising available. When well maintained, vehicle wraps can continue looking great for years!

To learn more about the benefits of vehicle advertising, read this article: Commercial Van Wraps Offer Great Opportunities for Vehicle Advertising.

If you’re interested in vehicle wraps for your commercial vehicles, we would love to work with you! We are a professional vehicle wrap company which serves all of Middle TN, including Nashville, Franklin, Murfreesboro, Mt. Juliet, Lebanon, Hendersonville, Brentwood, and Spring Hill. We also specialize in custom signs, environmental branding, wall murals, window graphics, architectural displays and more.

To get your next project started, give us a call at (615) 595-6564 or click on the button below!

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