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A blog dedicated to custom commercial signage, vehicle wraps and graphics, and business signs of all kinds!

How a Branded Environment Can Help You Connect With Your Customers

Posted on November 15, 2018 | Posted by Kris Williamson

Looking for a way to stand out from your competition? One of the easiest ways to make a lasting impression on your current and potential customers is through an eye-catching branded environment. Here are some ways your work space can be transformed and examples of branded environments that we’ve recently implemented.

Branded Environment for LifeWay Christian Resources in Nashville by 12-Point SignWorks. These are just a few custom sign elements we fabricated and installed for Lifeway Christian Resources' headquarters in Nashville, TN. 

So what exactly is a branded environment? The most effective brands are those that are memorable and consistent. They inspire positive emotions among their audiences. Traditionally you might think of spreading brand awareness through media such as a website, printed collateral, or television or radio commercial. But what about your work space? What is the first impression your customers get when they walk through your door?

To transform a plain, new construction or outdated office space, retail store, restaurant, bank, or other business into a branded environment, we meet with company stakeholders to determine the company’s branding goals and we conduct a site survey. We also work with design or marketing agencies who design branded environments on their client’s behalf.

Branded interior for Reliant Bank in Murfreesboro, TN by 12-Point SignWorks - Franklin, TN. This branded interior for Reliant Bank in Murfreesboro, TN included dimensional letters, acrylic photo displays and branded product panels.

We consider every surface and the type of atmosphere our client is trying to convey. After the initial assessment phase is completed, proofs are created to show our client the plans for the new branded environment. When creating the proofs, we consider every room: lobbies, conference rooms, offices, hallways, elevators, stairways, columns, doors, and even floors.

Wondering what types of signage we include in branded environments? Here are some examples:

  1. Lobby & Logo Signs
  2. Architectural Signage
  3. Wall murals
  4. Window graphics (including Etched Glass Vinyl)
  5. Wayfinding (directional) signs
  6. Column wraps
  7. Elevator graphics
  8. Silicone Edge Graphics
  9. Floor signs
  10. Privacy glass/room partitions
  11. Textured surface vinyl
  12. Custom ceiling tiles
  13. Stand-up displays
  14. And more!

Once our customers give approval, we fabricate and install the new custom signage elements throughout the space. That’s when the magic happens!

To get an idea of the types of branded environments we’ve created for our customers, take a look at a few of our recent projects:

LifeWay Christian Resources

Branded Environment for LifeWay Christian Resources in Nashville by 12-Point SignWorks. We installed dimensional acrylic logo signs throughout LifeWay's new headquarters in Nashville.

We worked with Skanska USA to implement elements of an inspirational branded environment for LifeWay Christian Resources’ new corporate headquarters building in downtown Nashville. We fabricated and installed dimensional acrylic logo signs and scriptures, stained glass story panels and scripture panels. All of these elements provide visitors and employees with a clear understanding of LifeWay’s mission, vision and values. Read this article to learn more!

Accella Performance Materials National Training Center

Environmental Branding for Accella Performance Materials in Las Vegas by 12-Point SignWorks. Architectural signage and a backlit dimensional acrylic sign were just a few elements we installed at Accella Performance Materials' Training Center.

We worked with our friends at Birdsong Creative to fabricate and install many different branded elements for Accella Performance Materials’ National Training Center in Las Vegas. The highlight was a stunning dimensional acrylic sign. For maximum WOW factor, we also installed blue LED “halo” lighting on the back of the sign to provide a glow effect!

Nashville Downtown Partnership

Branded Environment for the Nashville Downtown Partnership by 12-Point SignWorks. Wall murals, dimensional acrylic letters and wall murals make a beautiful impression for the Nashville Downtown Partnership. 

Since 1994, the Nashville Downtown Partnership (NDP) has helped shape Nashville's tremendous growth. We worked with Flow Construction and Gresham, Smith & Partners to fabricate and install new wall murals and custom signage for NDP, bringing a refreshed energy and vitality to their office space. Check it out!

Now that you know more about branded environments, are you ready to transform your space? We have a team of experienced designers who can come up with inspired (and unique) ideas for your location!

Give us a call at  (615) 595-6564 or click on the link below when you’re ready to get your project started.

In addition to environmental branding, we also specialize in vehicle wraps, wall murals, window graphics, architectural displays, trade show displays, custom projects, and more. We serve Middle Tennessee, including Nashville, Franklin, Spring Hill, Murfreesboro, Hendersonville, Smyrna, and Mt. Juliet. Our custom products can also be shipped almost anywhere in the US or Canada. We look forward to working with you!

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