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A blog dedicated to custom commercial signage, vehicle wraps and graphics, and business signs of all kinds!

How Custom Signage Can Improve Your Company Culture

Posted on May 10, 2019 | Posted by Kris Williamson

Over the past few years, we’ve seen businesses evolve toward more welcoming office environments for their customers and employees. Rows of stuffy grey cubicles are being replaced with more open, inviting spaces. So what does signage have to do with this shift? Well executed custom signage can add decoration and branding by transforming nearly any surface. Check out these ideas!

Window graphics for Merit Laboratory in Franklin, TN by 12-Point SignWorks. Bold, beautiful window graphics like this can set your business apart from others in your office building!

Window Graphics and Dimensional Logo Signage

Your lobby is the first impression many people have of your business. So why not make your lobby into a showcase? In the photo above, we helped Merit Laboratories in Franklin, TN create a fun, inviting space by installing frosted window vinyl on the office’s front doors in the company’s brand colors. We love the fun beaker image! It gives visitors a sense of what the company does before they even walk in the door.

The photo below shows the dimensional logo sign we also fabricated for Merit. This brushed metal and acrylic sign really popped against the green wall!

Dimensional sign for Merit Laboratory in Franklin, TN by 12-Point SignWorks. A custom sign like this one can give your lobby or front office an elegant look!

Vinyl Wall Murals

Vinyl wall mural for Deloitte in Nashville, TN by 12-Point SignWorks. Talk about "WOW!" This mural completely changed the look and feel of Deloitte's lobby!

Vinyl wall murals offer a great opportunity for companies to display digitally printed works of art, motivational quotes or branding. Here’s a nice example! We printed and installed a beautiful, Nashville-themed wall mural for the Deloitte firm. This massive 47’ x 25’ wall mural covered the wall above and below the staircase in Deloitte’s spacious lobby. What a great way to build community ties in a work space!

To learn more about this very cool project, read this article: Deloitte Celebrates Music City with a Vibrant Wall Mural.

Dimensional Letters

Dimensional word wall for SF Police Credit Union in San Francisco, CA fabricated by 12-Point SignWorks. Word walls are great for motivational quotes, mission statements, branding and much more!

Dimensional letters and symbols are another very effective way to grab attention, as well as spread positive messages. We worked with designers at NewGround to create a fun, inviting space for the customers and employees at the SF Police Credit Union. One standout feature of this space was a dimensional painted acrylic word wall that included motivational quotes. Notice the color on the edges of the more prominent words. Uplifting phrases like these placed throughout a space help create a corporate culture that everyone can get behind!

Architectural Displays

Architectural photo display for NewGround Chicago by 12-Point SignWorks. Photo displays like these work great in lobbies, along hallways, in conference rooms, and also in larger offices.

Want to display your company’s work in a unique way? Architectural displays are a great option. We fabricated and installed vibrant architectural signage for NewGround’s Chicago office to display new buildings and interiors that the company recently designed. Notice the bright pops of color throughout the display!

To learn more about this project, check out: Architectural Photo Display & SEGs Create “WOW” for NewGround Chicago.

These are just a few ideas to make your office environment more attractive. In addition to the custom products listed above, we also offer:

When you’re ready to discuss facility branding for your business, give us a call at (615) 595-6564 or click on the button below.

We specialize in vehicle advertising wraps, environmental branding, custom signage, architectural displays, window graphics, wall murals, and custom projects. We’re located in Franklin, TN, but we serve Nashville, Hendersonville, Mt. Juliet, Smyrna, Murfreesboro, Brentwood, and Spring Hill. We also ship our custom work all over the United States and Canada. We look forward to working with you!

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