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A blog dedicated to custom commercial signage, vehicle wraps and graphics, and business signs of all kinds!

Improving Customer Experience Through Experiential Design

Posted on June 06, 2022 | Posted by 12-Point SignWorks

How do you show appreciation for your customers? DO you show appreciation for your customers? Without them, you wouldn’t have a business! The consistent support from customers, such as purchasing products or services, helps businesses thrive and establish a well-respected brand in their market. One thing you can do to show them you care is to make them as comfortable as possible in your place of business by using experiential design. Not only will a complete brand-centered design around the office be visually pleasing to everyone, but it will keep your brand message ingrained in your customers’ minds.

What is Experiential Design?

Experiential design (also known as environmental design) focuses on several areas of influence to build an environment (facility space) that will connect people’s emotions to your product/services so they can better understand who you are.


FCU Experiential Design We collaborated with NewGround on this experiential design project for People’s FCU in Amarillo, TX. We love the colors and theme throughout the branding with the murals, dimensional letters, and privacy vinyl.


Customer satisfaction, increased sales, high employee retention rates, and national or global brand recognition are just a few benefits that can come from planning and creating an environment for customers to enjoy at your facility and in their thoughts on the way home.

Bring Your Message Home for Your Customers

Even when the message isn’t uniquely yours, like this Easter message from the Church of the City (COTC) in Franklin, TN, say it boldly if you have something worth saying. COTC wanted to make a very hands-on display for Easter. Kids loved being able to touch the message by putting together a uniquely crafted puzzle for the church. And there was something for Mom and Dad, too, with a custom photo booth backdrop to forever encapsulate the family dressed in their finest. Of course, the consumer was brought in, to begin with, by the colorful custom banners COTC had on display. The display had something to make everyone happy!


Custom Easter Puzzle We really enjoyed creating this custom Easter puzzle for Church of the City so they could share the message of Easter with the children of the church.


Bring Your Message Home for Your Employees

Think about the place where you work. Is it a place your employees are proud and immersed in their work? When we collaborate with NewGround, everything from the windows to the walls are considered for experiential design. Spreading the brand throughout the space with murals, privacy vinyl, and architectural signage will always be more appealing than plain white walls. Eight hours a day isn’t so bad when you can appreciate your environment.


 The Union Bank Co Experiential Design This collaboration with NewGround saw us carrying the brand colors throughout The Union Bank Co. in Columbus Grove, OH, in various ways. We love how the banding shows in the large backlit logo sign and the privacy vinyl. They also repeated the brand mark of their logo throughout the Columbus Grove branch.


We are all driven by experience, especially when we decide to work for a company. When you think of your ideal work environment, you may think of several design elements or engagements that cater to what you will need to feel motivated, inspired, or happy to be a part of regularly.

Bring Your Message Around Town

Maybe it’s time for you to get your brand known by trotting it around rather than leaving it in place. Franklin’s Fruit Tea started at small events back in 2017 and now has a brick-and-mortar store in Murfreesboro, TN. However, they didn’t want to stop going to events to get their product AND their name out there. That’s when custom vinyl-wrapped pull-behind trailers became an extension of their experiential design. The custom wraps match the store’s décor, so no matter where they are, customers know exactly what they’re getting: the BEST fresh fruit teas in the south!

[caption id="attachment_19990" align="aligncenter" width="640"]Franklin's Fruit Tea Wrap and Store We completed this Tiny Tea Trailer Wrap for repeat customers, Franklin’s Fruit Tea. It ties in their brand with their fleet wraps and their brick-and-mortar location in Murfreesboro, TN.


The experiential design process is demanding and overwhelming; however, partnering with other top-notch marketing agencies or design firms can help ease the stress. Here at 12-Point SignWorks, our team of experienced fabricators has worked with many innovative companies to create a branding experience customers will love and associate with for years to come.

Contact us today if you have any questions about our services or would like to work with us to get started on your next experiential branding project. We’ll be happy to help you create a brand experience your customers will never forget.

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