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A blog dedicated to custom commercial signage, vehicle wraps and graphics, and business signs of all kinds!

Vehicle Advertising: How To Get Noticed Without Breaking the Bank!

Posted on June 27, 2019 | Posted by Kris Williamson

We spend a lot of time talking about full coverage vehicle wraps. After all, they’re a great investment and definitely get attention. But they can also be expensive for many of our small business customers. That’s why we offer lower cost vehicle advertising alternatives that will still keep the customers rolling in: partial wraps and vehicle graphics!

Vehicle Graphics for Grizzly Ears by 12-Point SignWorks in Franklin, TN. This pearl white truck looks amazing with grey printed vehicle graphics. What a cool way to advertise!

Partial wraps 

Partial wraps offer a professional look at a fraction of the cost of a full coverage wrap. A partial wrap covers 25 - 75% of a vehicle’s painted surfaces. Because the vehicle’s paint will be exposed, it’s important that the wrap design complements the paint color.

Partial van wrap for DogSafe by 12-Point SignWorks in Franklin, TN. The owner of DogSafe was smart to incorporate a caution sign into his logo. What a great way to get his brand noticed!

The photo above shows a great example of a partial wrap we printed, cut and installed for DogSafe. The printed graphics include a dog’s silhouette inside a yellow caution sign, the DogSafe logo on the door, black and yellow striped pieces of vinyl on the front and back bumpers and contact information on the doors. We love how this van catches your attention and you know right away what this company is all about. And guess what...this cost the business owner less than half of a full coverage wrap. That’s a great investment!

Printed Vinyl Graphics 

Printed vinyl graphics (often called decals) contain company logos or other artwork which are digitally printed on high performance adhesive vinyl. They cover less than 25% of the vehicle’s painted surfaces. We typically laminate vinyl graphics and can also contour cut them to the shape of the graphic.

Printed vinyl decal for Watson Flooring Gallery by 12-Point SignWorks in Franklin, TN. Printed decals work great on doors. It doesn't take a lot of vinyl to make a big impression!

The photo above shows a beautiful custom designed decal we printed, contour cut and installed on the side of a vintage truck for Watson Flooring Gallery. The combination of the decal and truck together make quite an impression!

Cut Vinyl Graphics

In addition to printed vinyl, we also offer cut vinyl as another low cost option. We create cut vinyl graphics by cutting letters, icons or shapes out of single-color vinyl material that we carry in our shop. (We can also custom order colors that we don’t typically carry.) This vinyl is already laminated and also has an adhesive backing for easy installation.

Vehicle graphics for Prestigious Cleaners Simple vehicle graphics create a professional look without breaking the bank.

The image above shows an example of a printed and contour cut icon of a cleaning product and white cut vinyl lettering that we installed for Prestigious Cleaners. The owner of this business asked for just enough advertising to get noticed while staying within her budget.

As you can see, the possibilities are really endless when it comes to custom vehicle advertising! Just tell us your ideas, and we’ll give you options that will work within your budget.

Give us a call at (615) 595-6564 or click on the button below to get the process started. We look forward to working with you!

We’re a sign company located in Franklin, TN, but we serve all of Middle Tennessee, including Nashville, Brentwood, Hendersonville, Lebanon, Smyrna, Spring Hill, Columbia and Murfreesboro. We specialize in vehicle wraps, environmental branding, lobby and logo signs, wall murals, window graphics, architectural displays, event signage, trade show displays, and custom projects.  We also ship our custom vehicle wraps and signage products to addresses in the US and Canada.

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