Nissan USA has been promoting motorsports events all over the country, and several vehicles have been used for different applications depending on the motorsports event. We were asked to wrap the Nissan LEAF, the company’s 100% electric car, for an event as the official safety car. Nissan provided us with the design elements that needed to be integrated into the wrap. We built the files, printed and manufactured the graphics, and then moved into application. The entire car was wrapped in a dark and light red checkered flag background, and then branded with the Nissan corporate logos together with all their desired images to promote the new eco-friendly, fully electric vehicle.

Right after the LEAF project, we were asked to produce a graphics package for the Nissan GTR pace car for the Miami Speedway Grand Prix race. Given our work on the LEAF car wrap, we were given a little more freedom in design, and our design department created an edgy, trendy design for the flagship sports car, the 2013 Nissan GTR. We took delivery of the red GTR, fresh off the truck from the factory. We prepped the vehicle and began applying the lettering and graphics theme that we designed in-house. Using premium vehicle wrap vinyl, we wrapped the rear in matte black and used matte white for the Nissan logos. This kept in line with the race feel and capitalized on the trend of using popular matte vehicle finishes.

Overall, Nissan was so excited about the graphics package, that what was originally going to be for just the Miami Speedway race has now developed into a complete tour with the motorsports marketing division. The GTR and its custom graphics will be displayed all over the country at different racing and promotional events.

Looking for a custom car wrap or unique vehicle graphics to set your car apart from the pack? While light bar accessories are not “standard” options in our vehicle wrap services, our creative abilities and friendly smiles are built-in to the package!