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12-Point SignWorks' Signage Projects Of The Week

Electric pink car wrap for GiGi the 3G Spa Party Jetta

Posted on November 16, 2012 | Posted by Murray Johns

*** NOTE | CAUTION | SCAM ***

Please be aware that photos of this vehicle wrap have been used to falsely recruit drivers to advertise for a fictitious company "Spa Party".  Please see the blog comments below this article for more details.  DO NOT respond to these scam solicitations!

GiGi started life as an attractive, silver Volkswagon Jetta that easily fit in with the crowd.  But her new electric pink wrap has her turning heads!

3G Spa Party Fraud Warning Photo Update compressed resized 600

3G Spa Party serves to provide "Glitz and Glam" spa parties for teen "Girls" (it took this clueless male author a few days to finally figure out the connection between 3G and the G, G, and G!).  And what better way to attract some attention from some young teens (and likely their moms) than the powerful advertising effect of a partial car wrap using the company's pink and brown logo graphics.  We've written previously regarding how consumers respond to vehicle wraps - car graphics are an extremely cost effective and powerful way to advertise.

Our wrap designer took the logo and created the car wrap design using some attractive background textures and die-cut shapes.  Our large format printer has the ability to both print and cut graphics to shape, so we used that capability to print the long side graphics with a partial brown circle to help us align the real logo circles and the rear quarter panel graphics when it was time to install them.

We used a knifeless technique to cut the vinyl on predetermined lines along the back bumper, thus ensuring uniformity side-to-side.  You'd really have to see this car wrap in person to realize how really bright it is - definitely a head-turner!  It will generate thousands of impressions on potential clients each day it's on the road (read more about the cost of a car wrap per thousand impressions).

The client was thrilled, the car was wrapped in time for the kick-off spa party, and the wrap designer and installers got to enjoy some fabulous (pink!) strawberry cake made by the client as a gift for a job well done!

We're grateful for a glowing report from the client:

When I decided to start my small business, I knew my most advantageous marketing dollar would  be spent wrapping my car.  I found 12 Point Signworks on the web and decided to go with them based on their website.  From the moment I first contacted them they were very professional, but also down to earth.  They took my logo and turned it into a fantastic design that has been turning heads and getting a lot of attention.  They did great work and did it quickly. I highly recommend 12 Point Signworks for any sign designs!

Paige Smith

3G Spa Party, Owner

Get a wrap quote!

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