Do you like music? Then we have a story for you! If you love to travel, this gets even better. The Americana Music Triangle (AMT) tells a beautiful story of music - nine distinct genres of music to be exact. Interestingly, this story takes place in just a tiny section of our country. (Lucky for us, it includes where we live!) If you draw a triangle connecting Memphis, Nashville and New Orleans, you can get a sense of the small sliver of land used for this tale. Are you intrigued? Do you want to learn a little more? Well, you will need to wait a little bit longer; however, we can give you a glimpse of an interactive display in Franklin, TN as an introduction.
As you may know from previous posts, we enjoy working with our friends at Birdsong Creative, an artistic branding company here in Franklin. They worked with Aubrey Preston, the founder of AmericanaMusicTriangle.com, to design an interactive display for the Franklin Visitor Center, which is located just off of Main Street in historic downtown Franklin. Our friends at Birdsong Creative asked us to fabricate and install the display.
The walls being used for the AMT display already had information on them that had to be removed. After the removal, our 12-Point team came in to patch and prime the walls for the new interactive display.
As you can see from the photos above, the new display adds bold colors and
eye-catching graphics.
If you take a close look at the walls (and we hope you do...in person!), you will see that the display is made up of a collection of unique signage pieces.
Wall Mural
Both walls of the display are covered with a 20oz. commercial grade wall covering. The wall mural, which was designed by Birdsong Creative, was custom printed, laminated and installed by our 12-Point team. The mural consists of a photographic collage of music legends who represent the nine unique music genres: Blues, Jazz, Country, Rock & Roll, R&B/Soul, Gospel, Southern Gospel, Cajun/Zydeco and Bluegrass.
This photo shows the wall mural before anything was added to it. It looks great just as it is!
Header
The header is the sign at the very top of the display, which prominently displays both the AMT combination mark logo and tag line. To create the header, we used a 60” wide by 12” high piece of clear acrylic. We back painted the acrylic with a color that was custom matched to the color of the text on the wall mural. For the logo, we used 1/4” acrylic and mounted it onto the header face. We used cut white vinyl for the tag line and applied it to the front of the header to complete the look. The entire piece was installed onto the wall using square brushed aluminum standoffs.
Cable System
Using a cable system provides an additional element for creativity. In this case, the six cables represent guitar strings and are attached to the wall with standoffs on the top and bottom. The cables pass through four aluminum bars, which create the appearance of frets and add to the ‘guitar’ look. Within the cable system, there is a clear acrylic pocket, holding an event poster that can be periodically changed. The acrylic is fastened to the cable display on the second and fifth cables. We also included an iPad wall mount that will provide an interactive experience about the AMT.
Die Cut Map
The map presents the geographical focus of the project. We used a clear piece of acrylic that was laser cut into the shape of the states that are part of the triangle. By laser cutting the shape, we were able to include the small details of the state contours and also features like the protruding star that pinpoints Bristol, TN. We digitally printed the map and applied it second surface (or on the back side) of the clear acrylic. An additional piece of 1/8” acrylic, cut to the shape of the triangle (for the ‘route’ and also reminiscent of the triangle in the logo), was placed over the vinyl route on the map and extends two inches below the map.
To mount the map to the wall, we first installed it on a 1/2” piece of PVC, which was cut slightly smaller than the actual map shape. This allows the map to be elevated off of the wall to create a more dimensional look.
This close-up of the die cut map shows the brightly colored states and a section of the clear acrylic triangle that outlines the geographical area between Memphis, Nashville and New Orleans.
We truly enjoyed seeing this project come together on the walls of the Franklin Visitor Center. We are anxious to see the story come together when the website goes live on May 4. Until then, we (and you!) can get more information about the AMT on their Facebook page. The posts are full of interesting music history, events and information.
Do you have something special to display? Let us help you get started on something extra special! Contact us today for a free consultation.
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