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12-Point SignWorks' Signage Projects Of The Week

Custom Branded Environment Brings Cheerful Touch to Farm City Coffee

Posted on August 13, 2018 | Posted by 12-Point SignWorks

There’s nothing like a great cup of coffee to get your morning started, or just to get you through your day! One of the newest coffee shops in Nashville is Farm City Coffee, located in the Nashville Farmers’ Market. We recently had the pleasure of designing, fabricating and installing a cheerful new branded environment for this tasty cafe.


Branded environment for Farm City Coffee in Nashville. 12-Point SignWorks - Franklin, TN What an inviting coffee shop! The new branded graphics bring a sweet, down-home feel to this cute cafe!

For this project, our designer worked with the owner, Amy Croger, to create new branding. Amy said she wanted the brand colors to be bright pink, black and gold, and she wanted to include a farm look. She showed our designer a tractor for inspiration. He created a tractor illustration, and the remaining branding was designed around that artwork.  

Here are the items we fabricated and installed at the new cafe:

Menu Boards

To create the two 36” x 24” menu boards, we digitally printed the graphics directly on ¼” thick PVC. The image below shows one of the menu boards in proof form. I think I’ll take one of each please! :-)


Custom menu graphic for Farm City Coffee. 12-Point SignWorks - Franklin, TN The bright colors and fun graphics really stand out against the black background in this menu board.

Wall & Window Graphics

We created three contour cut vinyl wall graphics which were installed on textured brick. The largest 49” x 63” graphic has a photo of a tractor with a silhouette of Nashville behind it. This symbolizes Amy’s dedication to sourcing 95% of her ingredients and products from Tennessee farms.


Vinyl wall graphic for Farm City Coffee in Nashville. 12-Point SignWorks - Franklin, TN We love Farm City Coffee's new branding! The tractor and Nashville background are a great combination - bringing the farm to the city.

The other two 48” x 26” wall graphics contain the Farm City Coffee logo, which includes an outline of the state of Tennessee. The heart adds a nice touch! We also printed a black and gold vinyl window graphic which says “Craft Roasted.” This was installed on the cafe’s window.


Vinyl wall and window graphics for Farm City Coffee in Nashville. 12-Point SignWorks - Franklin, TN As you can see, customers won't be able to miss this cafe's number one product!

We love the fun new branded environment at Farm City Coffee! It’s bright, cheerful, and sure to attract a lot of customers. If you love great coffee, be sure to stop by Farm City Coffee to try it for yourself!


Branded interior for Farm City Coffee in Nashville. 12-Point SignWorks - Franklin, TN Here's one more look at Farm City Coffee's newly branded cafe from a different angle. 

Does your business need ideas or help implementing a new branded environment? Branded interiors contain a variety of branded elements, such as custom signage, wall murals, window graphics, directional signage, and more. To see how a branded interior can help your business, read our blog article: How Branded Environments Can Inspire and Inform.

In addition to the items listed above, we also specialize in vehicle advertising wraps, architectural signage, trade show displays, and custom projects. We serve Middle Tennessee, including Nashville, Franklin, Brentwood, Murfreesboro, Spring Hill, Lebanon, La Vergne, and Hendersonville, but our custom products can be shipped nearly anywhere in the US or Canada.

Give us a call at (615) 595-6564 or click on the button below when you’re ready to get started on your next project!

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