When we were contacted by Monarch Advisory Group to design, fabricate, and install a logo sign for their new office location in Franklin TN, we had no idea how much we would love the final product. (And I mean love.) Our friends at Russ Cook & Associates referred the Monarch team to us, and they also inspired the use of brushed metal for the new interior office sign. 

Monarch Advisory Group provides financial planning and investment management. Their company name derives from the behavior of the Monarch butterfly. As their website states:

Each fall, Monarch butterflies in Maine begin an unbelievable journey to a hilltop in Mexico. How do they make this seemingly impossible journey? They focus on the goal, not the difficulties. Each day they set off, trusting their instincts and desire to steer them. They accept what comes - some winds blow them off course, others speed them along. They keep flying until, one day, they arrive.

And so it is with financial planning and investment management.

We scheduled a time to meet at the Franklin location to talk about the logo sign, discuss location, and see the office space. We had time to look at the logo and come up with some possibilities for creating a dimensional lobby sign, highlighting the unique combination of the butterfly wing and the 'M' in Monarch.

After some revisions to get the size and layering just right, the Monarch team approved a 40" wide dimensional sign, using a combination of brushed "bright" copper and dark oxidized copper layers.

The portion of the proof above gave the Monarch team a visual representation of the final sign, as well as the individual layers and lettering.

We fabricated the brandmark out of two layers: a 1/4" thick brushed "bright" copper layer on top of a 1/4" thick oxidized layer. We designed it to allow the oxidized layer to show through the cut outs in the butterfly wing and the right half of the 'M' in the Monarch logo.

The lettering was made out of 3/8" thick brushed "bright" copper. All pieces were stud-mounted onto a painted wall in the lobby of the Monarch office space. (You wouldn't believe how heavy each individual piece is.)

The photos don't do this beautiful copper logo sign any justice! You really need to see it in person - while you are meeting with them for all of your financial planning needs!

We enjoy taking unique logos and transforming them into gorgeous interior signs! Let us help turn your logo into a custom sign. Contact us at (615) 595-6564 or by clicking on the link below. We offer free consultations and estimates for customers in Middle Tennessee and nationwide.