Can you imagine being in business for over 90 years? That says a lot about the integrity and the foundation of a business. I'm not sure how many companies can claim almost a century of service, but there is a full-service law firm in Pennsylvania that can. Peacock Keller has served corporate and individual clients since 1925. We recently designed and fabricated a custom directory sign for their main office in Washington, Pennsylvania.
In April 2016, we were contacted by the Marketing Director for Peacock Keller to assist them with directory signage. Over the course of the next six months, we worked on the details for the sign. At times, we waited while Peacock Keller discussed what they wanted for the sign. At other times, Peacock Keller waited for us - one time in particular after a team member fell off of a ladder and spent time in the hospital. (Yes, ouch! It was rough, but he's doing much better now!)
During the time that passed, we were able to gain a true understanding of the style and design Peacock Keller wanted for their sign. They had been drawn to the flexibility of a directory sign that we fabricated for a company in Florida, but they wanted to change the materials used in the sign. They actually did a fabulous job laying out the details for what they wanted to include on the sign:
- A header with their logo
- A section for Partners (currently 13 with room to grow)
- A section for Associates (currently 4 with room to grow)
- A section for Senior Counsel (currently 1 with room to grow)
- A section for Offices (for 4 satellite offices)
They also specified that they wanted the background to have a brushed metal look and gave us their specific blue and charcoal CMYK colors. As we worked through various proofs and ideas, the content and colors evolved. (The 'Offices' section was removed and replaced by a 'Reception' line and directional arrow. We also added more charcoal and less blue.) In the end, we found just the right combination to create the sign that they wanted.
The final proof! We hope to have a photo of the installed sign to put on here soon.
We fabricated the sign using a 54" x 42" x 1/8" thick brushed aluminum composite panel on 1/4" thick black PVC. Using our flat bed printer, the Peacock logo was digitally printed onto the second surface (or back side) of a 1/8" thick piece of non-glare clear acrylic. The panel was attached to the aluminum backer panel with four satin aluminum standoffs.
The logo was printed in full color - including white ink! The ability to print with white ink really expands our options for making custom signage.
The name plaques were fabricated from 1/8" thick non-glare clear acrylic. No, they aren't clear anymore (as you can see in the photo below), and that's where the magic comes in! Using our flat bed printer, we digitally printed the charcoal color onto the second surface of the acrylic. The names were digitally printed in white ink onto the face of the acrylic (or first surface). The plaques were cut into 13" x 2" pieces with our in-house laser. A portion of the plaques were left blank and installed onto the sign, and we also cut some spare plaques for Peacock to have on hand.
This photo shows the name plaques installed, including some blank ones to balance the design. How are they attached? Keep reading!
To attach the name plaques, we added high strength magnets. They are embedded into the backer panel and into the individual plaques and create a strong connection. There's no chance one will fall off of the sign; however, they are removable and interchangeable, which is one of the key features the Marketing Director wanted for the sign.
The photo above shows two of the magnets embedded into the directory sign backer.
For the section headers, we again used 1/8" thick non-glare clear acrylic that we digitally printed to create the blue brand color for Peacock. The blue was printed onto the second surface of the acrylic, and the dimensional letters were cut using our in-house laser. We attached the letters to the face of the sign backer using very high bond adhesive tape.
The blue really stands out against the brushed aluminum composite backer panel.
We professionally packaged the sign and mailed it to the main office for Peacock Keller. It was installed on an interior wall in their office with four 1" diameter satin aluminum standoffs (one per corner).
Directory signage is a necessity for any office our building that could get confusing for a guest or visitor. The Marketing Director for Peacock requested the arrow next to reception because she said it's "a maze" in their building. I've been in buildings like that, and I always appreciate a quality sign to lead the way!
We enjoy the creative process of taking our customers' ideas and making them a reality. If you are looking for a directory or business sign, let us know how we can help. You can contact us at (615) 595-6564 or by clicking on the link below. We have assisted customers all over Middle Tennessee and nationwide.
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