As a business, it's a good sign when you outgrow your building space. (We know the feeling here!) When Alfred Williams & Company found their Nashville TN location in this situation, they made a move - to a larger two-story warehouse. After the warehouse was renovated into a modern, trendy showroom and office space, we came in to add the most important element: the branding.

With a stunning space to call home, Alfred Williams & Company needed to be identified at their new location. We helped them brand their new space with an exterior building sign and an interior logo sign.  

For the exterior building sign, we fabricated the Alfred Williams logo out of 1/4" thick flat aluminum cut letters mounted on studs. We painted the individual pieces with Sherwin-Williams Gauntlet Gray (SW 7019) and mounted them onto the brick exterior of the building.

The gray color of the logo perfectly compliments the lighter color on the painted brick
of the building.

The building sign is an impressive 201" wide by 48" tall. 

The interior of the building space has a classy industrial feel with exposed ducts and masonry walls. To compliment the interior, we fabricated the logo sign out of 1" deep brushed stainless steel. The individual letters were mounted on studs with brushed returns. The sign was mounted flush onto the drywall. 

The 1" deep dimensional letters make a striking impact against the gypsum wall.

At over 7' wide, the brushed stainless steel is high-end - just like the commercial furniture line on display in the Alfred Williams showroom.

Not only does the new signage fit the style for this Alfred Williams location, it also compliments the interior and exterior signs that can be found at their locations across North Carolina and South Carolina. 

We've witnessed many stages of growth for the Nashville branch of Alfred Williams. We assisted them with the update to their signage at their old location, and now we are happy to see the final results of the signage at their new location. We wish them continued success and growth in the workspace solutions industry! (Now I just need to get them to come out here and improve my desk area!)

Whether you need a sign inside, outside, or BOTH, we've got you covered! Contact us today to get started on your branding project with a new logo sign. You can reach us at (615) 595-6564 or by clicking on the link below. If you are in the Franklin area, stop by and see us at 1120 Lakeview Dr. Ste 900 - just behind the Franklin Entertainment Center. We serve all of Middle Tennessee and can fabricate and ship custom signage nationwide.