What do grocery stores, department stores, restaurants, and local bakeries have in common? It’s simple...window graphics! They are a great way to advertise your brand on your storefront and attract customers to want to peek inside your store.
Check out the new window graphics we installed for Pretty in Pink Boutique, here in Nashville, TN, to enhance their environmental branding!
Those bold,pink colors give the storefront just enough "WOW" factor.
The Pretty in Pink Boutique’s mission is to connect, support, and restore dignity, femininity, and anything else that tries to be taken away from patients suffering from breast cancer and lymphedema.
With the current crisis underway, their services are essential more now than ever for their clientele. So, when the time came for them to add new window graphics to their facility, we were happy to help!
The Design Process
Pretty in Pink Boutique Co-owner, Steve Ludwig, was given five concepts, created by their internal art team, to choose from for the storefront.
Concept 1 (Above): Consisted of frosted glass over the existing logo with clear glass at the top
Concept 2 (Below): Consisted of a color block (complementary to wall color) over existing logo with clear glass at the top
After receiving the approved concept, our creative director formatted the files to fit the windows' dimensions-taking into consideration the window size and the distance between the mullions (the vertical element that divides the panes of glass in a window) and how that will affect the visual itself.
Concept 3 (Above): Consisted of a graphic panel with a realistic image and the existing logo with clear glass at the top
Concept 4 (Below): Consisted of a bright illustration under the existing logo and the clear glass at the top.
In order for the colors to not look “washed out” on the windows, our creative director adjusted the contrast of the pinks in the file, added a drop shadow to the logo, and enlarged it so it could be readable through the mullions.
Using our HP570 roll fed latex printer, the final design was printed on a standard opaque white vinyl, then cut to the exact window size with no bleed. The files were trimmed by hand and packaged for transport to the installation location.
We couldn't wait to install this beautiful window graphic!
Our Favorite Part!
Using their years of experience for installation of window graphics, the installation team carefully placed the separate panels to ensure they were correctly aligned. The team also applied printed graphics to the window panels inside of the store. This created more decor to the interior branding.
We definitely put the P in Pretty in ink for this interior window graphic!
“We have worked with 12-Point SignWorks before and they are the only graphics company that we use. We were pleased with the outcome of the window graphics for our store,” says Steve Ludwig.
Although we have completed many window graphics for different companies and events, it is always a special pleasure to get a chance to work with those who help change the lives within our community.
Ready to begin planning your custom window graphics for your business or organization? We offer clear, frosted, opaque, and perforated options too! We also offer permanent and temporary window graphics, as well as cut vinyl decals.
Give us a call at (615) 595-6564 or click on the button below, to gain more insight or to get your project started!
DISCLAIMER: Due to the “Stay at Home” order, production and installation are limited to only essential businesses, however we can still assist with design and estimates for projects.
We also specialize in vehicle wraps, custom signage, wall murals, architectural displays, and custom projects. We’re located in Franklin, TN, however, we provide services to all of Middle Tennessee, including Nashville, Brentwood, Hendersonville, Murfreesboro, Lebanon, Spring Hill, and even parts of Kentucky and Alabama. We can also ship to nearly any address in the US or Canada.
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