We enjoy getting to know the small business owners we work with, as well as learn the stories behind why they started their businesses. One of the most inspirational stories we’ve heard recently comes from a man named Glenn Moore. We had the pleasure of working with Glenn, owner of Nashville’s Fresh Fish & Fry, to design, print and install his full-coverage food truck wrap. Here’s his story!

After working for General Motors for 33 years, Glenn was definitely ready for retirement, but his idea of retirement wasn’t typical. He felt a calling, inspired by his strong faith, to do something for his fellow man. Many years before, he felt God had given him the idea to eventually open a home for broken men in need (especially those under the influence of drugs) called the “House that Cares.” Glenn’s vision was for this organization to provide an 18 month program to house and provide work for men, and to help them get back on their feet after rehabilitation. But before he could get started, he needed the financial resources to open and support the organization.

The food truck business idea started when Glenn was transferred from Spring Hill, TN to the GM plant in Lansing, MI, back in 2010. Although he only lived there a few years, he developed a love for the amazing food at the original Fresh Fish & Fry restaurant, a top-rated seafood restaurant located in Lansing. The restaurant is well known in the area for its fresh fish, seafood, and delicious (and addictive) specially seasoned “Crack Chicken.” Glenn knew that if he loved their food so much and kept going back for more, everyone in Nashville would, too!

Glenn was already cooking up his own special recipe fish for large groups of co-workers at the time (he loves to cook!), but he just couldn’t get the batter and special seasonings at the Fresh Fish & Fry off his mind. When retirement finally came, Glenn called the owner of the restaurant in Lansing, and asked if he could be his first franchisee. Fortunately, the owner, Wayne, quickly agreed!

Here's a photo of the owner of the original Fresh Fish & Fry restaurant, Wayne, (left) and Glenn (right) shaking hands. Glenn is now the restaurant's first franchisee!

After signing the franchise contract and receiving all the recipes, batters, and special seasonings, as well as the marketing collateral necessary to get started, Glenn began his journey to find a food truck. He located a rebuilt 16 ft. 2002 GMC (former) FedEx truck in Virginia and knew it was the perfect truck for him!

Glenn found this former Fedex truck in Virginia. As you can see, it was looking a little plain. We were happy to give it a full transformation!

Next, it was time to find a company who had the expertise and experience to design, print and install the perfect food truck wrap. Fortunately, he called us and our graphic designer extraordinaire got started right away on the layout. Glenn also had a tight deadline, so we made sure we had several team members scheduled and ready to work on the truck’s surface preparation and wrap installation.

To create the layout, our designer used the original store’s outdoor sign as inspiration to create the Fresh Fish & Fry Nashville logo. He added the new logo and Cracked Chicken graphic into the layout, as well as a background pattern of chicken and fish icons and yellow stripes to give the truck wrap a feeling of movement and fun. He used the yellow to also connect the background to the Cracked Chicken graphic.

After Glenn enthusiastically approved the design, our team went to work! We printed the eye-catching vehicle wrap on high quality vinyl wrap using our wide format HP printers. Our talented (and very detailed) installers then worked several days to install the truck wrap. Here are photos of the installation in progress.

Our team worked hard to ensure every detail was covered on Glenn's food truck.

And here is Glenn standing beside his completely transformed food truck! Although the Fresh Fish & Fry food truck has only been in business for a short time, he’s already receiving rave reviews about the delicious food! As for the new food truck wrap, Glenn said he has received so many calls that he’s going to need a separate business line. That makes us feel great! :-)

Check out Glenn with his new food truck! We love the bold, new look! This new advertising wrap is already getting noticed all around Nashville. :-)

Here's another look at the cool new Fresh Fish & Fry food truck!

We think Nashville food lovers will get to know this little chicken well as they fall in love with the delicious, seasoned chicken!

As you can see, this truck took a talented team of one designer and several installers to design, print, and install, but the results are definitely worth all the hard work! We’re so proud to be able to help Glenn and his family get his new business started and can’t wait to see all the positive things they will be able to do in the future through his House that Cares organization.

As for Glenn’s journey through the process of starting Nashville’s first Fresh Fish & Fry, here’s what he had to say: “Everything I have asked for along the way, God has provided. My heart is for men who are broken. The House that Cares is what’s driving me (to start this business), and I thank God for this opportunity.”

If you would like to receive more information about Glenn’s food truck or the House that Cares organization, give him a call or text him at (615) 400-5398. He’s based in the greater Nashville area, but also may be available for special events nearby. He’s currently working on his webpage and social media sites, so be on the lookout for his online presence coming soon!

Are you in the process of purchasing or starting your own food truck? Or does your food truck need a new look? We have a talented team of designers, installers, and the top of the line equipment to create an amazing food truck wrap for you! Give us a call at (615) 595-6564 or click on the button below. Consultations and estimates are always free! 

Want to see a couple of other food truck wraps that we've designed, printed and installed? Read our blog article: Food Trucks Attract Hungry Customers with Eye-Catching Advertising Wraps.

In addition to commercial advertising wraps, we also design and fabricate beautiful custom signage, architectural displays, wall murals, and custom projects. Our shop is located in Franklin, TN, but we serve all of Middle Tennessee, including Nashville, Brentwood, Hendersonville, Mt. Juliet, Lebanon, Spring Hill, and Smyrna. We look forward to hearing from you!