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12-Point SignWorks' Signage Projects Of The Week

Welcoming Loews Hotel to Franklin with New Branded Wall Graphics

Posted on April 29, 2021 | Posted by 12-Point SignWorks

Our Williamson County community is rapidly growing with new businesses traveling in from surrounding TN counties and out-of-state areas. This positive expansion could mean more local partnerships and opportunities for our 12-Point team to be a helping hand in our community by providing our experiential branding and custom signage expertise. For instance, our long-time friends at Loews Hotels moved their Business Services Center from Nashville to Franklin. (Yay!) Here's how our team helped them fabricate and install custom branded wall graphics to enhance their new, welcoming facility.


Custom COVID-19 Elevator Graphics for Loews Hotel/ 12-Point SignWorks Loews Hotel has been a fantastic client to work with for the past four years. Last year and up until now, we have provided them with much of their custom COVID-19 signage. Click here to read all about it.

Along a feature wall in the Business Services Center's training area, we fabricated and installed a 373" x 101" timeline wall graphic. The timeline wall shows significant company events throughout the hotel’s history from the 1930s to 2021.

If you have been a 12-Point reader since August 2019, you may remember our team fabricating and installing a similar timeline wall display for the Loews Hotels location in Arlington, TX.


Custom Timeline Wall Graphic for Loews Hotel/ Franklin/ 12-Point SignWorks Our skilled installation team applied the adhesive back vinyl graphic on the training wall. We had surveyed the wall for their designers to make sure the timeline elements wouldn't interfere with the location of light switches and the room thermostat.

Our 12-Point team also printed and installed vinyl wall graphics for the facility's reception area, workstation, and employee break room. These wall graphics display Loews Hotels' principles and promises toward their employees and customers— an effective branding strategy to reinforce the company culture and create a comfortable work environment.


Custom Branded Wall Graphic for Loews Hotel/ Franklin/ 12-Point SignWorks The branded wall graphic pictured above extends from corner to corner in the workstation area.

Our 12-Point Team Member Installing Custom Branded Wall Graphics for Loews Hotel Our production team member Sunny is working hard to ensure a perfect install for our clients.

It's exciting to see so many businesses join our Williamson County community over the past few years, especially our long-time customers and partners like Loews Hotels. We are thrilled to meet our new community neighbors and look forward to assisting them with all their custom branding and signage needs. 

Likewise, if you are a business owner or a marketing team leader looking for experiential branding experts near (or surrounding) your new facility location, then you've searched for the right team and company. 

We offer multiple custom products— including logo and lobby signs, vehicle wraps, wall murals, window graphics, architectural displays, and other custom projects. We serve all of Middle Tennessee and can ship and install our custom products in locations throughout the US and Canada. 

Give us a call at 615-595-6564 or click the link below to get started on your next WOW project. 

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