When it comes to a commercial advertising wrap, the layout for the design can come together in a variety of ways. Occasionally the design is created before we even talk to a customer. When this happens, we create print files from the provided artwork and go from there (usually!). In other cases, we take basic design elements (maybe a logo, brand color, contact information, etc.) and create a proof. Sometimes it's a "go" from the first proof, and sometimes it takes some revisions to get the design just right. Then there are designs that are a joint collaboration from the beginning between our designer and the customer. Both give a little (or a lot!) to come up with the final layout. This last scenario is the process that we followed to create the custom advertising wrap for TriGreen Equipment in Franklin TN.
TriGreen Equipment is our local John Deere dealership for everything from combines to residential lawn mowers (and a whole lot more!). They offer new and used equipment for the Middle Tennessee area, and they provide inspections, repairs, and maintenance on all types of equipment. If John Deere isn't the brand you're looking for, they sell equipment from a number of other brands, including Honda Power Equipment and STHIL Power Tools. They recently purchased a 2017 Chevy Silverado 3500 flat bed truck and reached out to us to assist with the branding graphics for the cab.
Mick with TriGreen Equipment met with us to talk about the design - and to bring some ideas and inspiration. By email, he had mentioned that they wanted a version of a farm scene that maybe would have a tractor in tall grass. He came to our shop with a sketch that showed just that, and we used his drawing as the foundation for their advertising wrap design.
Here is a copy of the sketch that Mick brought in for his meeting with us. Pretty impressive!
From the sketch above and from a photo of an actual John Deere tractor, Torrence designed the truck graphics to show the John Deere equipment doing what it does best - working. He took the color of the sky in the photo to create a blue gradient in the background. Two different high-resolution photos are featured in the design, showing two tractors in action.
The approved proof that we supplied to Mick and TriGreen Equipment in Franklin TN.
Logos for both TriGreen Equipment and John Deere were placed within the design on the hood and sides of the truck. To maintain visibility for the passengers riding in the truck, the John Deere logos on both sides were digitally printed on perforated window vinyl with a protective, optically-clear UV laminate. As a final touch, the Franklin location's phone number were incorporated into the design on both front fenders.
Once we received approval, the design was digitally printed on high performance wrap vinyl with a protective UV gloss laminate. We installed the advertising wrap onto the truck at our temperature-controlled shop.
We look forward to expanding the TriGreen Equipment fleet with additional custom wraps. If you have commercial vehicles that don't have advertising on them, you are missing out on a premium marketing opportunity. Contact us today at (615) 595-6564 or by clicking on the link below to find out how our team can help you brand your business vehicles. You will appreciate the 24/7 exposure that advertising graphics and wraps provide for your business or organization.
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